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June 25, 2019 by James McAllister 12 Comments

Don’t Become A ‘Blogger’ – Build A Personal Brand

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Is blogging dying?

Is it still worth starting a blog today?

Will blogs soon become a distant thing of the past?

You’d be surprised how often questions like these are asked. As a matter of fact, people have been wondering if we’re approaching the end every single year, without fail. Since blogging first entered the mainstream, people have predicted its demise.

The answer however, is not so clear.

It hinges entirely as what we actually consider to be blogging. In one set of circumstances, a new blogger will never get off the ground. In another, their blog can take them to unimaginable successes.

The difference? How you position yourself in the marketplace.

[Read more…]

June 19, 2019 by James McAllister 4 Comments

5 Steps To Building A Better Connection With Your Following

Note: Listen to this post instead using the audio player below, and consider subscribing on your favorite podcast player!

It doesn’t take a large following to make a large amount of money.

There are people with 200 loyal readers doing better than those receiving 200,000 visitors / month.

Heck, we recently learned about an Instagram star with 2.6 million followers that couldn’t sell even 36 t-shirts. Not even one unit per 72,000 followers.

What gives? What’s the difference between the person with 200 followers that makes a full-time living, and the Instagram “influencer” that couldn’t sell even one shirt per 72,000 followers?

It’s simple – it comes down to truly understanding your audience, and using that to build a real, meaningful connection with them.

In this article, let’s go over how you can build a better connection with your following, foster further engagement, and of course – make more money from your existing audience!

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June 10, 2019 by James McAllister 4 Comments

Entrepreneurs: Quit Wasting Your Time And Money Obsessing Over These 5 Things

Note: Listen to this post instead using the audio player below, and consider subscribing on your favorite podcast player!

How much more could you get done if you were working at 100% productivity, every second you’re building your company?

The truth is, almost nobody actually works as effectively as they could be. This is just as true for the big corporate CEO as it is for a first-time small business owner.

In every company, there is waste. This is after all, human nature. Nobody is completely efficient all of the time, and you certainly don’t have to be in order to succeed.

However, we all want to get everything that we possibly can out of each day. Out of our budgets. Out of our employees, if we have any. This means that we need to constantly take note of what’s actually delivering results, and what we’re spending too much time and money worrying about.

By simply changing a few key actions each day and honing in on what truly matters, you can waste less resources on things that do not move the needle, and make sure that your time and money is put to its best use. [Read more…]