James McAllister Online

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How To Be A More Productive Writer – 12 Tips To Improve Writing Speed

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How much would your business change if you were able to double or triple the speed in which you write your content?

When it comes down to writing, we all know that quality is what truly matters. Our writing has to be good, or else it won’t retain readers for very long.

At the same time, we all have a limited amount of time each day in order to get things done. When you’re able to write more quickly, you’re literally creating time for yourself – time that can be spent either writing even more content, or focusing on some other area of your business that needs attention.

Whether you’re a blogger, video creator, author, copywriter, or someone else entirely, there are a number of creative writing hacks that can help you to improve your writing speed.

Let’s look over some of my top writing tips to help you write more productively!

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This Long-Term Content Strategy Offers An Unbeatable ROI

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When content marketing is done right, it can be one of the most powerful marketing channels available.

Good content marketing can offer a return that far exceeds most other marketing spend, both in the short and the long-term.

Content has the power to drive visibility and awareness to your brand years after its initial publication, and continue making money for you around the clock.

After all, each piece of content can act as an entrance door for your brand, making consumers aware of what you have to offer and naturally moving them closer and closer to a sale.

The potential is insane.

The real power of content marketing however, comes when you can begin utilizing these benefits at scale – releasing more and more content that all works together in a system, each piece building each other up.

By developing a framework that fosters this long-term growth, you ensure that each piece of content that you release continues to build up your brand. Permanently.

In this article, let’s go over how you can create a content marketing strategy that continues to work for you, and build your brand over the long-term. These strategies aren’t specific to any one platform. They’ll work whether you’re utilizing blogging, YouTube, podcasting, social media, something else entirely, or a combination of all of these.

Let’s get to it!

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7 Tactics To Foster More Engagement On Social Media

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Yesterday, you were exposed to between 4,000 and 10,000 marketing messages – but how many of those do you actually remember?

Out of those that you remember, how many actually sparked a powerful enough reaction in you to affect your opinion of that company?

Chances are, not very many. In fact, you unconsciously filtered out the vast majority of advertisements without even realizing that they were there – despite the fact that your eyes likely did pass over them.

As entrepreneurs, we often make the mistake of believing that more eyeballs on our offer is a good thing, without taking into account an important fact – if no results are actually being delivered, we are wasting our time and money for no good reason.

As social media marketers, we make the mistake of prioritizing reach – acquiring new followers, going viral, chasing social shares and retweets, even if it means that our messages fall onto deaf ears.

That’s a problem.

Social media marketers do best when they prioritize engagement first, building a framework that actually connects with the audience. Once this framework is in place, only then can it be effectively scaled by amplifying reach.

In this article, I want to help you develop that framework. Let’s look over 7 methods we can utilize to improve engagement on social media, and build a more meaningful connection with our audience. [Read more…]