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July 22, 2019 by James McAllister 4 Comments

Data Scraping For Small Businesses: Benefits, Tips, And How To Get Started

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You do not need to own a large company to benefit immensely from the power of data scraping.

While large organizations are already collecting and analyzing insanely large amounts of data, data scraping / mining is not only reserved for those with large budgets, powerful computers, and large research teams.

In fact, with the right frame of mind, data scraping has enormous benefits for small businesses as well.

The difference between good marketers and great marketers is how they effectively utilize data to make marketing decisions. While this certainly starts with the data we collect from our own website, our visitors, and our customers, it does not have to stop there.

With the vast amount of data available online, it’s possible to make use of data that’s available publicly on other people’s websites as well. Both collecting and utilizing it are a lot easier than most entrepreneurs think.

In this article, I intend to show you how small business owners like yourself can utilize data scraping to help you make more money from your business. Showing you the benefits that data mining can offer even for very small companies, and how to begin scraping and organizing data straight away. [Read more…]

July 16, 2019 by James McAllister 18 Comments

Learn 1 Of These 7 Freelancing Skills, And You’ll Never Be Without Money Again

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When it comes to developing new skills, some skills are more valuable than others.

While we all wish we could make money from home without actually putting in long hours, this often isn’t as easy as it sounds. Sometimes, we need to make some money straight away, and we don’t have months to wait before revenue starts to come in.

This is where freelancing shines.

Freelancing is one of the greatest businesses to start in 2019, because it’s so straightforward. You do work, and you get paid.

That’s it.

However, it does require you to actually have a marketable skill in the first place. A skill that employers are actually looking for, that adds value to their business in some way.

In this article, we’re not just going to cover the most common freelance jobs available online, but we’ll also cover the most in demand freelance skills that employers are looking for.

By doing this, we ensure that any time spent developing these skills is well worth it, and you won’t have to spend too much time actually looking for work.

Let’s get to it! Here are the most profitable, high-income skills to learn if you want to make money as a freelancer.

[Read more…]

July 9, 2019 by James McAllister 6 Comments

7 Branding Mistakes That Will Destroy Your Company

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Your brand is fragile.

It is difficult to build up – taking months or years to really connect with a person’s mind. You can get in front of a consumer hundreds of times, invest large amounts of money, and endless hours of work to reach a point where that person finally trusts you, and aligns themselves with what you stand for.

It requires a well thought out strategy and careful execution. Pull it off, and you’ll cultivate raging fans, happy to throw money at you – even if you’re more expensive than your competitors.

Do it wrong however, and you can alienate your audience – even turning once-passionate fans into people that begin to dislike you, and everything you stand for.

Brands take a long time to build up, but they can very quickly be destroyed. While no one thing will take you down, a pattern of bad behavior can quickly ruin the credibility and image you’ve worked so hard to build up.

On the opposite end, a strong brand can pay dividends for life – making every facet of marketing more effective going forward.

In this article, we’ll go over key branding mistakes you must avoid if you want to keep people on your side. By developing a framework and keeping these principals in mind, you ensure that the fans you cultivate remain fans forever – making new fans become even more valuable.

[Read more…]