Building Traffic

August 3, 2020 by James McAllister 6 Comments

The Top Affiliate Program Plugins For WordPress – Free And Paid!

Note: Listen to this post instead using the audio player below, and consider subscribing on your favorite podcast player!

When it comes to choosing an affiliate program plugin for your WordPress website, it’s very important to make the right choice from the beginning.

Unlike so many other plugin choices, this one doesn’t only affect you. Once you have affiliates registered on your blog or website and they’re actively earning commissions, it will be far more difficult to switch systems later. Even if you’re able to migrate accounts and data, it can be difficult to get everything transitioned seamlessly if you decide you want to change plugins later.

I don’t say this to scare you, but to illustrate an important point – this is a topic you’ll really want to research before you commit to any final decisions.

In this article, I will be covering the top affiliate management plugs for WordPress – comparing and contrasting them against each other, to help you decide which plugin is best for your affiliate program. Note that this is solely based around plugins that are designed to help you run your own affiliate program for your products and services. This list does not include any plugins to help you with affiliate marketing itself.

Let’s get into it!

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July 28, 2020 by James McAllister

Is Pinterest Traffic Worth Anything? How To Maximize Its Value

Note: Listen to this post instead using the audio player below, and consider subscribing on your favorite podcast player!

One question I commonly get from website owners – both bloggers as well as eCommerce store owners, is the value of Pinterest traffic.

Is Pinterest traffic worth anything? How does Pinterest traffic convert? Should I actively be focusing on my Pinterest strategy?

To be fair, I’ve always had a love-hate relationship with Pinterest traffic.

On one hand, my baby product brand, which is a wonderful market for Pinterest in general, gets a ton of traffic from Pinterest. It was by far our biggest traffic source from social media, and for a long time was our biggest traffic source period.

At the same time, it was also our poorest converting traffic source – converting 7x worse than organic Google traffic over the course of a year.

Why is that, and is there anything you can do to make Pinterest traffic more valuable? I’ll cover both of these in just a moment. [Read more…]

June 18, 2020 by James McAllister 12 Comments

Should You Add Your Blog Name To Post Titles?

Note: This is a Q&A post. To have your question answered for free, send me an email!

Should you add your blog name to your post titles? This is an interesting question, with a relatively simple answer. [Read more…]

May 4, 2020 by James McAllister 3 Comments

Link Whisper Review: How I Built 811 New Internal Links With Link Whisper

Note: Listen to this post instead using the audio player below, and consider subscribing on your favorite podcast player!

Internal linking is a strategy that’s often over-looked by many website owners, yet it’s extremely important.

Not only will proper internal linking help your pages to rank higher on Google, but they’re very important to helping Google crawl your website.

The SEO benefits are huge.

On top of that, internal linking lowers bounce rates, helps to engage your readers, and makes your brand much more memorable to your audience.

Unfortunately, knowing when and where to link to isn’t always easy. As your website grows, it becomes increasingly difficult to actually keep track of what posts you have published on your site.

Chances are, there are hundreds of internal links you could add to your posts right now that are extremely relevant. Each one of these helping to boost your on-page SEO.

One easy to do this is by using the plugin Link Whisper. Link Whisper scans all of your pages, and intelligently provides recommendations for you – making it possible to add hundreds of links in only a couple of hours!

In this article, I’ll go over all of the features and provide my full review of Link Whisper. [Read more…]

November 25, 2019 by James McAllister 16 Comments

10 Scams Shady Marketers Use To Trick You Into Spending Money

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In all fields, there are good and bad people.

People that want what’s best for their customers, and those who can only look out for their own selfish interests.

Some say that the internet is like the wild west, where people can pop up, cause harm, and disappear without a trace. In many ways, this is unfortunately still true.

As the internet has evolved and consumers have become more aware, the scams and tricks shady marketers use to steal money from people have as well. Some of these aren’t as obvious as the methods used in years past, and you may not even recognize them even though they’re wildly used.

I recently put together a mini course on identifying these scam tactics, and I’d love to share it with you here.

Let’s take a look at each one of the 10 tactics scammers use, and see how many you can recognize. You’re sure to spot these out there if you pay attention to them!

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September 18, 2019 by James McAllister 4 Comments

7 Exciting Ways Blogging Can Benefit Your Small Business

Note: Listen to this post instead using the audio player below, and consider subscribing on your favorite podcast player!

Blogging may be the single most effective way to market a small business, yet a surprisingly large number of people fail to take it seriously.

It’s cheap to start, and cheap to scale. It works in almost every industry. It generates sales in the short-term, and is an incredible brand-building tool in the long-term.

When it’s pulled off correctly, it can not only completely transform entire companies, but it can make it incredibly difficult for anyone else to even compete.

The potential here can not be overstated. My first ever hire was a content writer. There’s a reason blogging is at the core of all my companies, (including my eCommerce brands which have gone on to do millions in sales.)

The importance of blogging cannot be understated. In this article, I am going to make the case why it’s time for you to start a blog, and showcase all of the incredible benefits that blogging can offer your small business. Some of these will not be obvious, and I urge you to continue reading with an open mind – taking examples and imagining how they will fit in with your own business, and your existing marketing strategy. [Read more…]

August 26, 2019 by James McAllister Leave a Comment

Don’t Put It Off – Why You Should Begin Utilizing Influencer Marketing Today

Note: Listen to this post instead using the audio player below, and consider subscribing on your favorite podcast player!

Every so often, marketers are given access to an advertising platform that offers an incredibly good return.

Typically, these platforms are new, unproven, and businesses are weary about jumping on board. Because of this, they tend to offer an unusually high return for marketers that able to figure out how to utilize them, capitalizing on the inbalance of supply and demand.

Influencer marketing right now is one of these powerful, undervalued advertising channels that even now in 2019, is still underutilized and underappreciated.

Although it is not considered anything new (celebrity endorsements have been utilized in advertising for ages), we’ve never been at a point where influencer marketing was so accessible to even the smallest of brands – it doesn’t have to cost a single dollar for you to start.

In this article, I intend to highlight some of the most compelling reasons you should begin your first influencer marketing campaign right now, or scale it up further if you’re already utilizing influencer marketing to grow your business. It doesn’t matter whether you’re selling a tangible or intangible product – influencer marketing can benefit your company and help you grow in the coming months.

Let’s look at some of these reasons in detail. [Read more…]