Building Traffic

September 18, 2019 by James McAllister 1 Comment

7 Exciting Ways Blogging Can Benefit Your Small Business

Note: Listen to this post instead using the audio player below, and consider subscribing on your favorite podcast player!

Blogging may be the single most effective way to market a small business, yet a surprisingly large number of people fail to take it seriously.

It’s cheap to start, and cheap to scale. It works in almost every industry. It generates sales in the short-term, and is an incredible brand-building tool in the long-term.

When it’s pulled off correctly, it can not only completely transform entire companies, but it can make it incredibly difficult for anyone else to even compete.

The potential here can not be overstated. My first ever hire was a content writer. There’s a reason blogging is at the core of all my companies, (including my eCommerce brands which have gone on to do millions in sales.)

The importance of blogging cannot be understated. In this article, I am going to make the case why it’s time for you to start a blog, and showcase all of the incredible benefits that blogging can offer your small business. Some of these will not be obvious, and I urge you to continue reading with an open mind – taking examples and imagining how they will fit in with your own business, and your existing marketing strategy. [Read more…]

August 26, 2019 by James McAllister Leave a Comment

Don’t Put It Off – Why You Should Begin Utilizing Influencer Marketing Today

Note: Listen to this post instead using the audio player below, and consider subscribing on your favorite podcast player!

Every so often, marketers are given access to an advertising platform that offers an incredibly good return.

Typically, these platforms are new, unproven, and businesses are weary about jumping on board. Because of this, they tend to offer an unusually high return for marketers that able to figure out how to utilize them, capitalizing on the inbalance of supply and demand.

Influencer marketing right now is one of these powerful, undervalued advertising channels that even now in 2019, is still underutilized and underappreciated.

Although it is not considered anything new (celebrity endorsements have been utilized in advertising for ages), we’ve never been at a point where influencer marketing was so accessible to even the smallest of brands – it doesn’t have to cost a single dollar for you to start.

In this article, I intend to highlight some of the most compelling reasons you should begin your first influencer marketing campaign right now, or scale it up further if you’re already utilizing influencer marketing to grow your business. It doesn’t matter whether you’re selling a tangible or intangible product – influencer marketing can benefit your company and help you grow in the coming months.

Let’s look at some of these reasons in detail. [Read more…]

August 19, 2019 by James McAllister 9 Comments

Cold Email Outreach: A Detailed Strategy To Following Up Effectively

Note: Listen to this post instead using the audio player below, and consider subscribing on your favorite podcast player!

It takes an average of 7 contacts before a person will make a deal with you.

90% of salespeople, marketers, and entrepreneurs will not follow up with a person more than 3 times.

Yet, 80% of deals are made on the 5th to the 12th contact.

Can you imagine all of the money that you’re leaving on the table?

This isn’t just applicable to making a sale. It could be arranging a meeting with an important person, pitching somebody to link to an article, or trying to get somebody to appear on your podcast.

Email outreach is more important than ever, yet a whopping 90 PERCENT of people will not even put the effort in to do it right.

It’s time to get relentless with your follow up. To form a strategy that will help you to achieve the results that you’re looking for.

Because clearly, the vast majority of us are leaving a LOT of money on the table.

The above statements should showcase just how important following up with people actually is. Therefore, this article will serve as a quick guide to getting started, showcase some examples, and help you to form a systematized strategy to make following up quick, easy, and effective.

[Read more…]