James McAllister Online

Your friend in business, and in life!

by 2 Comments

7 Creative Ideas For Instagram Story Content – Instagram Stories Strategy

Note: Listen to this post instead using the audio player below, and consider subscribing on your favorite podcast player!

iTunesGoogle PlayPlayer EmbedShare Leave a ReviewListen In A New WindowDownloadSoundCloudStitcherSubscribe on AndroidSubscribe via RSSSpotifySpotify

Although Instagram Stories have been around for a while now, the vast majority of marketers are not utilizing them to their full potential.

Even those posting story updates regularly have no real strategy for their Instagram stories, and they’re paying the price because of it.

Stories have the power to build connection with your following that your main feed never could, and if you learn to tap into their power, it’s possible to do very well – even without a large following!

In this article, I want to share 7 Instagram story content ideas to consider trying out. If you can implement even one of these into your business going forward, you’ll find that creating engaging content regularly becomes much easier!

[Read more…]

by 16 Comments

10 Scams Shady Marketers Use To Trick You Into Spending Money

Note: Listen to this post instead using the audio player below, and consider subscribing on your favorite podcast player!

iTunesGoogle PlayPlayer EmbedShare Leave a ReviewListen In A New WindowDownloadSoundCloudStitcherSubscribe on AndroidSubscribe via RSSSpotifySpotify

In all fields, there are good and bad people.

People that want what’s best for their customers, and those who can only look out for their own selfish interests.

Some say that the internet is like the wild west, where people can pop up, cause harm, and disappear without a trace. In many ways, this is unfortunately still true.

As the internet has evolved and consumers have become more aware, the scams and tricks shady marketers use to steal money from people have as well. Some of these aren’t as obvious as the methods used in years past, and you may not even recognize them even though they’re wildly used.

I recently put together a mini course on identifying these scam tactics, and I’d love to share it with you here.

Let’s take a look at each one of the 10 tactics scammers use, and see how many you can recognize. You’re sure to spot these out there if you pay attention to them!

[Read more…]

by 6 Comments

7 Tactics To Foster More Engagement On Social Media

Note: Listen to this post instead using the audio player below, and consider subscribing on your favorite podcast player!

iTunesGoogle PlayPlayer EmbedShare Leave a ReviewListen In A New WindowDownloadSoundCloudStitcherSubscribe on AndroidSubscribe via RSSSpotifySpotify

Yesterday, you were exposed to between 4,000 and 10,000 marketing messages – but how many of those do you actually remember?

Out of those that you remember, how many actually sparked a powerful enough reaction in you to affect your opinion of that company?

Chances are, not very many. In fact, you unconsciously filtered out the vast majority of advertisements without even realizing that they were there – despite the fact that your eyes likely did pass over them.

As entrepreneurs, we often make the mistake of believing that more eyeballs on our offer is a good thing, without taking into account an important fact – if no results are actually being delivered, we are wasting our time and money for no good reason.

As social media marketers, we make the mistake of prioritizing reach – acquiring new followers, going viral, chasing social shares and retweets, even if it means that our messages fall onto deaf ears.

That’s a problem.

Social media marketers do best when they prioritize engagement first, building a framework that actually connects with the audience. Once this framework is in place, only then can it be effectively scaled by amplifying reach.

In this article, I want to help you develop that framework. Let’s look over 7 methods we can utilize to improve engagement on social media, and build a more meaningful connection with our audience. [Read more…]