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It’s finally happened.

For years, I have been preaching here how dangerous it is to become reliant on one company.

Why it’s dangerous to rely on one platform to send you traffic, or one website to sell your products and services.

This mistake can be so costly, it can shut entire companies down overnight – leaving you with nothing to build back from. It’s incredibly scary.

Two weeks before writing this post, I logged into Twitter to discover that my account had been suspended. I received no email regarding the suspension, and was not told what rule I supposedly broke that led to my suspension.

In fact, I only found out when I went to tweet (as usual) to my 21,000 followers, only to be greeted with this wonderful message:

Ouch. [Read more…]

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Yesterday, you were exposed to between 4,000 and 10,000 marketing messages – but how many of those do you actually remember?

Out of those that you remember, how many actually sparked a powerful enough reaction in you to affect your opinion of that company?

Chances are, not very many. In fact, you unconsciously filtered out the vast majority of advertisements without even realizing that they were there – despite the fact that your eyes likely did pass over them.

As entrepreneurs, we often make the mistake of believing that more eyeballs on our offer is a good thing, without taking into account an important fact – if no results are actually being delivered, we are wasting our time and money for no good reason.

As social media marketers, we make the mistake of prioritizing reach – acquiring new followers, going viral, chasing social shares and retweets, even if it means that our messages fall onto deaf ears.

That’s a problem.

Social media marketers do best when they prioritize engagement first, building a framework that actually connects with the audience. Once this framework is in place, only then can it be effectively scaled by amplifying reach.

In this article, I want to help you develop that framework. Let’s look over 7 methods we can utilize to improve engagement on social media, and build a more meaningful connection with our audience. [Read more…]

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Note: As of May 2019, Circleboom is no longer offering any follow / unfollow tools, and this article is no longer relevant. However, I have left it up for legacy purposes. My recommended replacement tool for Twitter management is Tweepi.

It’s been a difficult few years for Twitter tools.

With Twitter getting stricter with what functionalities these tools are able to utilize, we’ve seen many of the greats get practically shut down overnight.

Manageflitter. Crowdfire. Statusbrew. All a shell of what they once were.

After all, it looked like Twitter has been looking to get rid of follow / unfollow tools for good. In an effort to combat spammers, even the tools that survived have been subject to strict limits.

One of these tools that still exist today is called Circleboom. I’ve had the opportunity to use it for a couple of months now, migrating after my previous tool (Manageflitter) was rendered practically useless.

Is Circleboom a good Manageflitter alternative, and should you sign up? In this article, we’re going to cover these questions and more. [Read more…]

Social media marketing can be very tough. Not only does it take a lot of time, if you do it incorrectly you won’t see any results. This is especially true if only one person is handling social media, as it is hard to keep up with multiple social networking sites on your own. If you had to devote your time to either Facebook or Twitter, which should you choose? [Read more…]