Your friend in business, and in life!
We live in a very social world. Wherever you look, social media surrounds us. Every day, we’re bombarded with messages to connect on social networks. This is not going to change anytime soon.
Needless to say, companies around the globe are using social media to engage with their potential customers and ultimately make more money. So why shouldn’t you do the same?
Social media marketing can be very tough. Not only does it take a lot of time, if you do it incorrectly you won’t see any results. This is especially true if only one person is handling social media, as it is hard to keep up with multiple social networking sites on your own. If you had to devote your time to either Facebook or Twitter, which should you choose? [Read more…]
Note: This post is now considered to be outdated, as Authorship was not rolled out fully due to poor adoption. While Google still shows interests in pursuing some sort of authority ranking for content creators themselves, the specifics mentioned in this post are no longer relevant.
Ranking in search engines is so much different than it used to be. When search engines were new, you were able to rank highly in Google just for mentioning your target keywords multiple times on each of your pages. These days, it’s not that easy. In fact, it’s getting harder and harder to rank highly in Google, which is why you need to start building your Author Rank now. [Read more…]