When choosing a niche or simply measuring your business progress, it’s easy to focus on your total audience size.

We all want to have as big of an audience as possible. We see websites with hundreds of thousands or even millions of visitors and think,

“Why couldn’t that be me? What am I doing wrong? My content is a lot better then theirs, and look how successful they are!”

This is a dangerous way to think, and can set you up for the wrong targets.

The reality is, it is possible to make 10x the income with an audience a fraction of the size, and it’s dependent on several different factors.

Let’s look over some of these now, and prove that audience size – for the most part, doesn’t matter when it comes to online business success.

Read More

Note: Listen to this post instead using the audio player below, and consider subscribing on your favorite podcast player!


Every action you take in business either costs you money, or it costs you time.

As entrepreneurs, it goes without saying that we very well may be low on both of these. From the new business owner working a full-time job on top of running their business, to the cash-strapped company that can’t afford to make that extra hire, we are often spread extremely thin without much to show for it.

Unfortunately, unless we change the way that we approach business, it is easy to stay stuck in this trap forever.

Read More

Note: Listen to this post instead using the audio player below, and consider subscribing on your favorite podcast player!

Google recently released an update targeting product review websites, which has sent Amazon Affiliates scrambling.

It makes sense. Amazon affiliates have been hit hard this last year, with Amazon cutting commission rates and making it even more challenging to make money with the program.

But is Google’s product review update the final nail in the coffin?

No, and in this article I’ll show you why it can actually be a good thing.

Read More

Note: Listen to this post instead using the audio player below, and consider subscribing on your favorite podcast player!


If you’ve registered for Amazon’s affiliate program, you probably realized pretty quickly that Amazon doesn’t exactly make it easy to promote their products.

Manually going over to their website and grabbing their link is a tedious process.

Then – if you actually play by the rules, you aren’t even allowed to download the pictures from the listing. You have to fetch them from the API, which can take even more time.

It’s a huge hassle.

Fortunately, developers have recognized the need to simplify this process, and have developed a number of WordPress plugins for Amazon affiliates to use.

Truth be told, they can save a lot of time and make it even easier to promote products within your content – among a number of other useful features!

In this article, I will be covering the top Amazon affiliate plugins for WordPress, including both free and paid options.

Note that only plugins specifically designed for Amazon’s affiliate program will be mentioned. Link cloaking plugins for example – which are good for other affiliate marketing channels, aren’t allowed by Amazon, so they won’t be mentioned.

Let’s get to it!

Read More

Note: Listen to this post instead using the audio player below, and consider subscribing on your favorite podcast player!


When it comes to choosing an affiliate program plugin for your WordPress website, it’s very important to make the right choice from the beginning.

Unlike so many other plugin choices, this one doesn’t only affect you. Once you have affiliates registered on your blog or website and they’re actively earning commissions, it will be far more difficult to switch systems later. Even if you’re able to migrate accounts and data, it can be difficult to get everything transitioned seamlessly if you decide you want to change plugins later.

I don’t say this to scare you, but to illustrate an important point – this is a topic you’ll really want to research before you commit to any final decisions.

In this article, I will be covering the top affiliate management plugs for WordPress – comparing and contrasting them against each other, to help you decide which plugin is best for your affiliate program. Note that this is solely based around plugins that are designed to help you run your own affiliate program for your products and services. This list does not include any plugins to help you with affiliate marketing itself.

Let’s get into it!

Read More

Note: Listen to this post instead using the audio player below, and consider subscribing on your favorite podcast player!


One question I commonly get from website owners – both bloggers as well as eCommerce store owners, is the value of Pinterest traffic.

Is Pinterest traffic worth anything? How does Pinterest traffic convert? Should I actively be focusing on my Pinterest strategy?

To be fair, I’ve always had a love-hate relationship with Pinterest traffic.

On one hand, my baby product brand, which is a wonderful market for Pinterest in general, gets a ton of traffic from Pinterest. It was by far our biggest traffic source from social media, and for a long time was our biggest traffic source period.

At the same time, it was also our poorest converting traffic source – converting 7x worse than organic Google traffic over the course of a year.

Why is that, and is there anything you can do to make Pinterest traffic more valuable? I’ll cover both of these in just a moment.

Read More