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Blogging may be the single most effective way to market a small business, yet a surprisingly large number of people fail to take it seriously.
It’s cheap to start, and cheap to scale. It works in almost every industry. It generates sales in the short-term, and is an incredible brand-building tool in the long-term.
When it’s pulled off correctly, it can not only completely transform entire companies, but it can make it incredibly difficult for anyone else to even compete.
The potential here can not be overstated. My first ever hire was a content writer. There’s a reason blogging is at the core of all my companies, (including my eCommerce brands which have gone on to do millions in sales.)
The importance of blogging cannot be understated. In this article, I am going to make the case why it’s time for you to start a blog, and showcase all of the incredible benefits that blogging can offer your small business. Some of these will not be obvious, and I urge you to continue reading with an open mind – taking examples and imagining how they will fit in with your own business, and your existing marketing strategy. [Read more…]