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When it comes to choosing an affiliate program plugin for your WordPress website, it’s very important to make the right choice from the beginning.

Unlike so many other plugin choices, this one doesn’t only affect you. Once you have affiliates registered on your blog or website and they’re actively earning commissions, it will be far more difficult to switch systems later. Even if you’re able to migrate accounts and data, it can be difficult to get everything transitioned seamlessly if you decide you want to change plugins later.

I don’t say this to scare you, but to illustrate an important point – this is a topic you’ll really want to research before you commit to any final decisions.

In this article, I will be covering the top affiliate management plugs for WordPress – comparing and contrasting them against each other, to help you decide which plugin is best for your affiliate program. Note that this is solely based around plugins that are designed to help you run your own affiliate program for your products and services. This list does not include any plugins to help you with affiliate marketing itself.

Let’s get into it!

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One question I commonly get from website owners – both bloggers as well as eCommerce store owners, is the value of Pinterest traffic.

Is Pinterest traffic worth anything? How does Pinterest traffic convert? Should I actively be focusing on my Pinterest strategy?

To be fair, I’ve always had a love-hate relationship with Pinterest traffic.

On one hand, my baby product brand, which is a wonderful market for Pinterest in general, gets a ton of traffic from Pinterest. It was by far our biggest traffic source from social media, and for a long time was our biggest traffic source period.

At the same time, it was also our poorest converting traffic source – converting 7x worse than organic Google traffic over the course of a year.

Why is that, and is there anything you can do to make Pinterest traffic more valuable? I’ll cover both of these in just a moment. [Read more…]

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Blogging may be the single most effective way to market a small business, yet a surprisingly large number of people fail to take it seriously.

It’s cheap to start, and cheap to scale. It works in almost every industry. It generates sales in the short-term, and is an incredible brand-building tool in the long-term.

When it’s pulled off correctly, it can not only completely transform entire companies, but it can make it incredibly difficult for anyone else to even compete.

The potential here can not be overstated. My first ever hire was a content writer. There’s a reason blogging is at the core of all my companies, (including my eCommerce brands which have gone on to do millions in sales.)

The importance of blogging cannot be understated. In this article, I am going to make the case why it’s time for you to start a blog, and showcase all of the incredible benefits that blogging can offer your small business. Some of these will not be obvious, and I urge you to continue reading with an open mind – taking examples and imagining how they will fit in with your own business, and your existing marketing strategy. [Read more…]