Making Money

September 18, 2019 by James McAllister 4 Comments

7 Exciting Ways Blogging Can Benefit Your Small Business

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Blogging may be the single most effective way to market a small business, yet a surprisingly large number of people fail to take it seriously.

It’s cheap to start, and cheap to scale. It works in almost every industry. It generates sales in the short-term, and is an incredible brand-building tool in the long-term.

When it’s pulled off correctly, it can not only completely transform entire companies, but it can make it incredibly difficult for anyone else to even compete.

The potential here can not be overstated. My first ever hire was a content writer. There’s a reason blogging is at the core of all my companies, (including my eCommerce brands which have gone on to do millions in sales.)

The importance of blogging cannot be understated. In this article, I am going to make the case why it’s time for you to start a blog, and showcase all of the incredible benefits that blogging can offer your small business. Some of these will not be obvious, and I urge you to continue reading with an open mind – taking examples and imagining how they will fit in with your own business, and your existing marketing strategy. [Read more…]

July 29, 2019 by James McAllister 6 Comments

Repeat After Me: I Will Never Compete On Price

Note: Listen to this post instead using the audio player below, and consider subscribing on your favorite podcast player!

What makes your company unique? Why do people buy from you?

In business, you can typically offer two of these three things, if you work hard:

A high quality product or service.
An impressive overall shopping experience, with great customer service all around.
A low price.

However, you can not realistically offer all three of these at the same time. Nor should you try to.

If your goal is to actually build a large, profitable company, competing on price is not only incredibly challenging, but it offers the highest amount of risk for the lowest reward. It is a loser’s game, and by simply adjusting your strategy, you can position yourself to do far better while practically ignoring price completely.

In this article, we’re going to make clear why you should rarely, if ever try to compete on price, and cover actionable strategies to take instead.

Let’s get to it!

[Read more…]

July 16, 2019 by James McAllister 18 Comments

Learn 1 Of These 7 Freelancing Skills, And You’ll Never Be Without Money Again

Note: Listen to this post instead using the audio player below, and consider subscribing on your favorite podcast player!

When it comes to developing new skills, some skills are more valuable than others.

While we all wish we could make money from home without actually putting in long hours, this often isn’t as easy as it sounds. Sometimes, we need to make some money straight away, and we don’t have months to wait before revenue starts to come in.

This is where freelancing shines.

Freelancing is one of the greatest businesses to start in 2019, because it’s so straightforward. You do work, and you get paid.

That’s it.

However, it does require you to actually have a marketable skill in the first place. A skill that employers are actually looking for, that adds value to their business in some way.

In this article, we’re not just going to cover the most common freelance jobs available online, but we’ll also cover the most in demand freelance skills that employers are looking for.

By doing this, we ensure that any time spent developing these skills is well worth it, and you won’t have to spend too much time actually looking for work.

Let’s get to it! Here are the most profitable, high-income skills to learn if you want to make money as a freelancer.

[Read more…]