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April 22, 2019 by James McAllister Leave a Comment

7 Tactics To Pull Off Your Side Hustle, While Working A Regular Job

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You’d never know it, but running my personal brand here is actually my side hustle.

It’s [11:30] PM as I write this blog post – I spent the day at my main company’s offices, managing my team of employees and coordinating the next big import of goods from China.

With only a few hours left before bed, I will get more done to build my personal brand than many people would if it was the only thing they were working on each day.

There’s nothing special about me, or the way I do things, however. I’ve simply learned over the course of nearly a decade running online businesses that there are certain ‘tricks of the trade’, allowing you to get so much more done each day, in less time.

In this article, I hope to share some of these with you.

[Read more…]

April 15, 2019 by James McAllister 1 Comment

You’re Not Done – Improving Your Info Products Long After Release

Note: Listen to this post instead using the audio player below, and consider subscribing on your favorite podcast player!

There are a lot of beautiful things about digital products, that physical products simply can’t compete with.

Instant distribution, for one. There’s no need to deal with picking and packing, shipping and returns. You can put it up for sale, and it’s available for consumption instantly.

Ease of creation is huge as well – there’s no need to deal with foreign factories, import laws, and ordering thousands of units at a time to meet factory minimums.

This is why digital products are so popular for bloggers, vloggers, and other content creators online. The risks are low, and upsides are very high.

However, perhaps one of the greatest benefits that digital products have is the fact that they can continuously updated over time. They never have to be truly complete, and always have room to be improved. Because of this, it’s possible to start out with something very small, and have it blossom into something truly amazing over time.

In this article, we’ll go over more about why you need to be updating your products, and how to do so in a way that continues stacking on value for your customers. [Read more…]

April 8, 2019 by James McAllister Leave a Comment

The Definitive Guide To Establishing Trust, Before The Sale

Note: Listen to this post instead using the audio player below, and consider subscribing on your favorite podcast player!

When you’re just starting out online, getting initial sales can be tough.

You don’t have the data you need to optimize your sales pages. Even worse, that data seems so far out of reach because you’re hardly making any sales.

Listen – your product may be a great value, it may eventually go on to become a best seller without any changes at all from you.

The problem right now may simply be that the person doesn’t trust you. Not only that, but even though their heart is looking for reasons to buy, their brain is instilling fear, doubt, and uncertainty in them.

Ultimately, a lack of trust kills conversions even more quickly than a high price does.

Remember – when people feel that your product is more valuable than what you’re asking for it, and they trust your company enough that you’ll deliver on that value, they will buy.

It all comes down to that.

In this article, let’s look over how you can begin building that critical, initial trust for your website. These methods are the same regardless of whether you’re a blogger, eCommerce store owner, course creator, book author, or anyone else selling physical and digital products online.