James McAllister Online

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5 Small Tweaks To Drastically Improve Page Loading Times

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More so than ever before, speed matters – and your website is no exception. Both your visitors as well as Google expect you to have a website that loads quickly.

A fast loading speed is no longer something that’s nice to have. Today, it’s a requirement.

Websites that load quickly rank higher in search engines, enjoy a reduced bounce rate, and higher engagement. It’s estimated that Amazon would lose $1.6 billion annually if their checkout page loaded just one second slower. [Read more…]

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Q&A: Are Blogging Courses Worth It?

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Are blogging courses worth it? I hate to say it, but it depends.

Like any course, some are, and some aren’t. As a general rule of thumb however, let me share something I believe. I believe that investment in your self-education is one of the greatest investments you can make – it can never be taken away from you, and it never goes down in value.

I spent over 3 years blogging before I began to make any real money with it. Back then, there weren’t any courses on the subject really. Today, you can save hundreds or thousands of hours by learning from the mistakes of others, the tests they’ve done, and the lessons that they could have only gathered through real experiences. [Read more…]

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Plugins And Apps Won’t Save Your Website

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Oh boy, here we go.

I wanted to put out this PSA, because I see this on a near-weekly basis – both in the blogging space, and the eCommerce space.

Many bloggers have been sold the lie that if they put out “great content” and work hard, people will magically find it, they will amass an audience of raving fans, and you’ll be able to retire to a life of luxury.

The same thing happens in eCommerce. Launch a Shopify store, put some products up, and the sales will roll in.

Of course, it doesn’t take very long to discover that things aren’t so simple.

So, you may find yourself asking, what gives? Where is everybody? Where’s the money? [Read more…]