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November 25, 2019 by James McAllister 14 Comments

10 Scams Shady Marketers Use To Trick You Into Spending Money

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In all fields, there are good and bad people.

People that want what’s best for their customers, and those who can only look out for their own selfish interests.

Some say that the internet is like the wild west, where people can pop up, cause harm, and disappear without a trace. In many ways, this is unfortunately still true.

As the internet has evolved and consumers have become more aware, the scams and tricks shady marketers use to steal money from people have as well. Some of these aren’t as obvious as the methods used in years past, and you may not even recognize them even though they’re wildly used.

I recently put together a mini course on identifying these scam tactics, and I’d love to share it with you here.

Let’s take a look at each one of the 10 tactics scammers use, and see how many you can recognize. You’re sure to spot these out there if you pay attention to them!

[Read more…]

November 11, 2019 by James McAllister 9 Comments

What To Do When Your Family And Friends Do Not Support Your Business

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Starting a business is tough. Starting it without a strong support network in place? Even harder.

It’s natural to feel that friends and family are supposed to be our biggest supporters – the ones believing in us when nobody else will. That they should back us up on whatever we set our minds and hearts to, because they love and care for us. Unfortunately, with any major life change, this isn’t always the case.

It can be incredibly demoralizing when we reveal our entrepreneurial intentions to those closest to us, and they ultimately shut us down. For many aspiring entrepreneurs, it can cause them to withdrawal from their idea completely, shelving it off into the back of their minds forever.

For your sake and for your family’s sake, do not let that be the case.

This painful hardship can be overcome, and in fact, you may even be able to turn it into an advantage.

Let’s look at what to do when your friends or family do not support your business. [Read more…]

November 4, 2019 by James McAllister 4 Comments

You Can’t Survive With A Website Alone

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You Can’t Survive With A Website Alone

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The world has changed a lot in the last 10 years.

Technology has evolved, and so has the way that we spend our time. For the majority of people today, the way we spend our day-to-day lives (at least, outside of work) is quite a bit different than they were in the very recent past.

As our daily habits and actions change, so has the way we purchase products and services.

Companies who have been in business for decades or longer are falling left and right, primarily for one core reason:

They fail to adapt with the changing world.

10 years ago, it was possible to make a killing online with only a simple WordPress blog. If your content was good enough, people would take the time to stay updated and read each and every post you published, almost religiously.

If your goal is to achieve massive levels of success online, unfortunately this is no longer possible for most people.

If you want to really form a connection with people, you have to go beyond your own site – publishing content for many platforms, rather than just one.

Let’s look over this a little bit more deeply, and discuss some strategies you can utilize to build a larger, more engaged audience far more easily creating a strategy that will still be relevant throughout the 2020’s.

[Read more…]