James McAllister Online

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Build Your Brand’s First 10,000 Fans With These Free Strategies

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One of the biggest misconceptions in marketing is that you need a large audience to make a large amount amount of money.

For most businesses, this simply isn’t true. It doesn’t take tens of thousands of followers on social media, readers on your blog, or subscribers to your email newsletter to make some serious money online.

It does however, take two things:

  1. The right people paying attention to your brand.
  2. A good system in place to maximize the lifetime value of each customer.

In this article we’re going to cover the first one. Let’s discuss a few proven, time-tested , and free methods to attracting hyper-engaged fans, that will flow your brand the sales, attention, and fan base it needs to flourish for years to come.

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Branding Isn’t Everything – Balancing Branding Vs. Direct Response Advertising

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We’re at an interesting time in entrepreneurship, particularly for small businesses.

Things aren’t the same that they used to be. As a society, our lives are radically different than they were 10 years ago, and marketing has changed as well.

So has the way we learn.

New entrepreneurs aren’t getting their business advice from textbooks or college courses. They’re getting it from online gurus or major online personal brands, who may have an agenda of their own that they’re pushing on you.

One piece of advice in particular that I’ve seen consume entrepreneurs is this:

“Hard-selling is bad, just focus on branding!”

I’m here to tell you why this often isn’t true, and help you find the balance between direct response marketing, and branding in your small business.

[Read more…]

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These Are The 10 Skills All Solopreneurs Need To Master

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Running a business is hard. Running a business by yourself is even harder.

When you’re doing things on your own, you’re responsible for everything. Every little aspect that goes into running a business is put on your shoulders.

This balancing act is tough, and it’s no wonder why so many new entrepreneurs don’t make it.

In this article, let’s look over some of the most important skills for solopreneurs to develop, if their goal is to eventually grow to massive levels. [Read more…]