James McAllister Online

July 28, 2020 by James McAllister

Is Pinterest Traffic Worth Anything? How To Maximize Its Value

Note: Listen to this post instead using the audio player below, and consider subscribing on your favorite podcast player!

One question I commonly get from website owners – both bloggers as well as eCommerce store owners, is the value of Pinterest traffic.

Is Pinterest traffic worth anything? How does Pinterest traffic convert? Should I actively be focusing on my Pinterest strategy?

To be fair, I’ve always had a love-hate relationship with Pinterest traffic.

On one hand, my baby product brand, which is a wonderful market for Pinterest in general, gets a ton of traffic from Pinterest. It was by far our biggest traffic source from social media, and for a long time was our biggest traffic source period.

At the same time, it was also our poorest converting traffic source – converting 7x worse than organic Google traffic over the course of a year.

Why is that, and is there anything you can do to make Pinterest traffic more valuable? I’ll cover both of these in just a moment. [Read more…]

July 22, 2020 by James McAllister 3 Comments

Golfing Niche Report – Market Information, Content Strategy, And Monetization Ideas

Not sure which niche would be best for you? Grab my niche selection blueprint by clicking here and you’ll find your perfect, profitable niche in no time!

Choosing a niche can be difficult. It is one of the first big decisions you have to make, and sets the foundation for everything else you do going forward.

To make matters even more challenging, it’s not something you can easily switch if you change your mind later on. Therefore, you’ve really got to be certain before committing to a decision.

Through my niche reports, my goal is to give you a deeper overview into the market, lay out some ideas for content and monetization, and help you to picture what your business will be like once you’re running it.

Today, we’re going to be focusing on the golf niche.

[Read more…]

July 20, 2020 by James McAllister 3 Comments

Your Impact – A Look Into The Lives Of Your Customers

Note: Listen to this post instead using the audio player below, and consider subscribing on your favorite podcast player!

When running a company, it’s easy to get caught up in systems in processes. Numbers and figures. The day-to-day problems that need to be resolved.

And as your company grows, this problem usually only gets worse. You become so wrapped up in the immediate needs of your company, that you’re unable to step back and see the bigger picture. And unfortunately, this type of mindset often becomes reflected in the company’s leadership – which has an even more devastating effect on employees.

Recently, I went through a very stressful period for one of my eCommerce brands. Orders surged as buyers switched to online shopping shortly after the COVID-19 pandemic began, and it became incredibly overwhelming for my staff and I. [Read more…]

July 13, 2020 by James McAllister 2 Comments

Index Funds / ETFs: The Ideal Investing Choice For Entrepreneurs

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You’ve already invested in yourself to increase your income potential, and your business is doing fine. What’s next?

As entrepreneurs, it’s natural to want to poor as much money as we possibly can back into our companies. Perhaps surprisingly however, this isn’t always the best option.

In the same way you’ve been told never to invest in one stock, it’s not always a wise choice to put 100% of your extra money back into your own company either. There is a lot of power in diversification. And while your own business is likely to generate the best returns, there’s a lot of value in investing elsewhere as well.

Rather than investing a lot of time and money learning how to pick stocks (only to make less money), I have one investment that is ideal for entrepreneurs, and really isn’t that complicated to get started.

That investment is called index funds / ETFs, and they offer plenty of benefits that you can’t get anywhere else.

In this article, I’m going to cover these benefits in detail, share my own personal portfolio, and explain how you can get started.

[Read more…]

June 30, 2020 by James McAllister 8 Comments

How Many Email Subscribers Do You Need To Make Money?

Note: Listen to this post instead using the audio player below, and consider subscribing on your favorite podcast player!

How many email subscribers do you need to make money? This is a question that I get asked quite frequently, and unfortunately it doesn’t always have a straightforward answer.

While I won’t be able to give you an exact number to strive for, I’d like to point out some variables that can affect your earnings per subscriber, and try to help you come up with an accurate target for yourself. Because while it is certainly possible to make money even with a very small mailing list, it’s also possible to have thousands of subscribers and still not earn very much.

Therefore, anybody that tells you that you need X amount of subscribers to make X amount of money, does not understand what they’re talking about.

To gain a better estimate however, let’s look at a few variables: [Read more…]

June 22, 2020 by James McAllister 12 Comments

5 Lessons I Learned Spending $100,000 On Amazon PPC Ads Last Year

Note: Listen to this post instead using the audio player below, and consider subscribing on your favorite podcast player!

Having spent over $100,000 in Amazon pay-per-click ads in 2019 across of hundreds of campaigns, I’ve learned a lot of lessons that wouldn’t have been obvious at the beginning.

Relatively speaking, Amazon PPC is still a relatively new platform, and it is constantly evolving. New tools and advertising strategies are coming out all the time, and there isn’t as much known about the platform vs something like Adwords or Facebook ads.

Therefore, I wanted to release this post to share all of my key findings over the last year.

Let’s look over some key Amazon pay-per-click strategies that have been helping me to reduce ACoS and make more sales on Amazon!

[Read more…]

June 18, 2020 by James McAllister 11 Comments

Should You Add Your Blog Name To Post Titles?

Note: This is a Q&A post. To have your question answered for free, send me an email!

Should you add your blog name to your post titles? This is an interesting question, with a relatively simple answer. [Read more…]

June 15, 2020 by James McAllister 2 Comments

Social Media: The 6 Stages Every Future Customer Must Go Through (To Actually Make Money)

Note: Listen to this post instead using the audio player below, and consider subscribing on your favorite podcast player!

Social media is great for building a following, but the biggest mistake entrepreneurs make is stopping its power there.

It’s nice to see your following growing, and receive likes on all of your posts. It truly is. However, likes won’t pay your bills, and a following won’t do much for your business if it can’t be monetized at some point down the line.

Contrary to popular belief, social media is still an incredibly powerful tool for actually generating future customers. However, it requires a strategy that helps to move people from one stage to the next. And if you keep structuring your social strategy to generate awareness, you’ll never get those people anywhere close to spending money with you.

Therefore, I encourage you to read through this article carefully. It is one of the most important articles on social media that I’ve ever written. By following the advice, you’ll learn how you can start generating real income from your existing following (even if it’s not very large) and grow your overall audience profitably all at the same time.

Let’s start with the first stage – the one most business owners never move far beyond.

[Read more…]

June 8, 2020 by James McAllister 8 Comments

One-Off Courses Vs. Membership Sites – What’s Best For Your Info Product?

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When it comes to selling digital products – especially courses, there are a few routes you can take.

On one-hand, you can release your course as a one-off payment. The customer purchases it, and they have access to it forever.

On the other hand, there has been a rise in membership sites / subscription services – entrepreneurs offering access to all of their courses, for a recurring monthly fee.

I’ve spent a lot of time pondering what option I wanted to pursue myself, and had the opportunity to really dive deep into the pros and cons for each strategy.

In this article, I want to help you make your decision, by covering the advantages of disadvantages to selling online courses in a flat, one-time fee, vs a recurring membership option. I don’t think there is a clear best choice for everybody, so I’m going to help you decide what the best option is for you.

[Read more…]

May 25, 2020 by James McAllister 17 Comments

Amazon Affiliate Program – Pros, Cons, And FAQ

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Looking to maximize your earnings from Amazon’s Affiliate Program? Grab my Amazon Affiliate Blueprint on my Products page!

The Amazon Affiliate Program (also known as Amazon Associates) is something that every affiliate marketer should have in their arsenal – but it is not without its fault.

Amazon is the world’s largest online retailer, and offers just about any physical good that you’d want to promote. While it’s not the ideal choice in every situation, you would be foolish to ignore the power it can hold for you.

In fact, there are people who build entire companies – pulling in hundreds of thousands of dollars per year – solely around promoting products on Amazon.

In this article, I’d like to talk more about the pros and cons of Amazon’s affiliate program in detail, as well as answer some of the most common questions regarding the program.

This way, you can better idea on how you could benefit from signing up, and how to make more from Amazon’s affiliate program once you choose to do so.

[Read more…]