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One question I commonly get from website owners – both bloggers as well as eCommerce store owners, is the value of Pinterest traffic.
Is Pinterest traffic worth anything? How does Pinterest traffic convert? Should I actively be focusing on my Pinterest strategy?
To be fair, I’ve always had a love-hate relationship with Pinterest traffic.
On one hand, my baby product brand, which is a wonderful market for Pinterest in general, gets a ton of traffic from Pinterest. It was by far our biggest traffic source from social media, and for a long time was our biggest traffic source period.
At the same time, it was also our poorest converting traffic source – converting 7x worse than organic Google traffic over the course of a year.
Why is that, and is there anything you can do to make Pinterest traffic more valuable? I’ll cover both of these in just a moment. [Read more…]