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September 18, 2019 by James McAllister 1 Comment

7 Exciting Ways Blogging Can Benefit Your Small Business

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Blogging may be the single most effective way to market a small business, yet a surprisingly large number of people fail to take it seriously.

It’s cheap to start, and cheap to scale. It works in almost every industry. It generates sales in the short-term, and is an incredible brand-building tool in the long-term.

When it’s pulled off correctly, it can not only completely transform entire companies, but it can make it incredibly difficult for anyone else to even compete.

The potential here can not be overstated. My first ever hire was a content writer. There’s a reason blogging is at the core of all my companies, (including my eCommerce brands which have gone on to do millions in sales.)

The importance of blogging cannot be understated. In this article, I am going to make the case why it’s time for you to start a blog, and showcase all of the incredible benefits that blogging can offer your small business. Some of these will not be obvious, and I urge you to continue reading with an open mind – taking examples and imagining how they will fit in with your own business, and your existing marketing strategy. [Read more…]

September 9, 2019 by James McAllister 2 Comments

How To Recession-Proof Your Small Business

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How To Recession-Proof Your Small Business

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Economic recessions are an inevitable reality of business, and destroy those who are unprepared.

This is especially true for small businesses, and even more so for first-time entrepreneurs who have never witnessed an economic recession from the perspective of a business owner.

See, as entrepreneurs, we tend to be risk-takers. We make decisions that lead to quick growth of our companies, and sometimes go a bit too far. We bank on the good times continuing, our carefully thought-out plans succeeding, and a bright and prosperous future.

Unfortunately, we may not factor in the hiccups we’re bound to face along the way.

In this article, I want to lay out some steps you can take right now to reduce your risk of collapse during even a very tough economic recession, and ensure that your company can continue thriving even during the worst of economies.

This isn’t to say that I believe a recession is about to strike, but this topic is too important to ignore.

Let’s get into it!

[Read more…]

August 26, 2019 by James McAllister Leave a Comment

Don’t Put It Off – Why You Should Begin Utilizing Influencer Marketing Today

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Every so often, marketers are given access to an advertising platform that offers an incredibly good return.

Typically, these platforms are new, unproven, and businesses are weary about jumping on board. Because of this, they tend to offer an unusually high return for marketers that able to figure out how to utilize them, capitalizing on the inbalance of supply and demand.

Influencer marketing right now is one of these powerful, undervalued advertising channels that even now in 2019, is still underutilized and underappreciated.

Although it is not considered anything new (celebrity endorsements have been utilized in advertising for ages), we’ve never been at a point where influencer marketing was so accessible to even the smallest of brands – it doesn’t have to cost a single dollar for you to start.

In this article, I intend to highlight some of the most compelling reasons you should begin your first influencer marketing campaign right now, or scale it up further if you’re already utilizing influencer marketing to grow your business. It doesn’t matter whether you’re selling a tangible or intangible product – influencer marketing can benefit your company and help you grow in the coming months.

Let’s look at some of these reasons in detail. [Read more…]