Ordering from marketplace websites like Etsy can be scary.

Doubly so in fact, when you consider that Etsy is mostly made up of small, independent sellers rather than trustworthy businesses with a reputation to protect.

Therefore, it’s perfectly reasonable to question whether or not ordering on their platform is safe or not.

However, while there are a a few scammers on Etsy, the majority of sellers are perfectly legitimate, and even in the case of scams, Etsy should stand by you.

But how do you know if an Etsy seller is legit before purchasing? In this article, I’ll cover 6 top tips.

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Oh boy, here we go.

I wanted to put out this PSA, because I see this on a near-weekly basis – both in the blogging space, and the eCommerce space.

Many bloggers have been sold the lie that if they put out “great content” and work hard, people will magically find it, they will amass an audience of raving fans, and you’ll be able to retire to a life of luxury.

The same thing happens in eCommerce. Launch a Shopify store, put some products up, and the sales will roll in.

Of course, it doesn’t take very long to discover that things aren’t so simple.

So, you may find yourself asking, what gives? Where is everybody? Where’s the money?

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Having spent over $100,000 in Amazon pay-per-click ads in 2019 across of hundreds of campaigns, I’ve learned a lot of lessons that wouldn’t have been obvious at the beginning.

Relatively speaking, Amazon PPC is still a relatively new platform, and it is constantly evolving. New tools and advertising strategies are coming out all the time, and there isn’t as much known about the platform vs something like Adwords or Facebook ads.

Therefore, I wanted to release this post to share all of my key findings over the last year.

Let’s look over some key Amazon pay-per-click strategies that have been helping me to reduce ACoS and make more sales on Amazon!

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One of the quickest ways to improve your website’s conversion rate and increase your sales is to implement live chat.

Live chat may be the most effective way to offer customer support – both pre-sale and post-sale, in today’s day and age. It’s far quicker to communicate than email, and allows you to accomplish so much more than just using the phone.

That’s not to say the others should be ignored, but it’s a fact – live chat has insane potential.

In this article, I want to cover some of these benefits in detail – sharing with you why live chat is important for every business, and giving my recommendations on how to set it up today.

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One of the easiest ways to differentiate your business from others in your industry is to make customer service a priority.

Every business likes to think that they have good customer service, but there is an enormous difference between good customer service, and truly exceptional customer service. And your customers can clearly tell the difference.

Fortunately, crafting an exceptional customer service strategy is not all that difficult. The simple fact that you even care enough to read an article like this one shows that you’re likely to do well with the information I’m about to share with you.

There are a number of customer service principles that help buyers at all stages of the sales cycle feel valued and cared for. In this article, I intend to cover each one of these in detail.

Without further ado, here are the 7 pillars of exceptional customer service, and some information on how to implement them into your business.

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In all fields, there are good and bad people.

People that want what’s best for their customers, and those who can only look out for their own selfish interests.

Some say that the internet is like the wild west, where people can pop up, cause harm, and disappear without a trace. In many ways, this is unfortunately still true.

As the internet has evolved and consumers have become more aware, the scams and tricks shady marketers use to steal money from people have evolved as well. Some of these aren’t as obvious as the methods used in years past, and you may not even recognize them even though they’re wildly used.

I recently put together a mini course on identifying these scam tactics, and I’d love to share it with you here.

Let’s take a look at each one of the 10 tactics scammers use, and see how many you can recognize. You’re sure to spot these out there if you pay attention to them!

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