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The world has changed a lot in the last 10 years.
Technology has evolved, and so has the way that we spend our time. For the majority of people today, the way we spend our day-to-day lives (at least, outside of work) is quite a bit different than they were in the very recent past.
As our daily habits and actions change, so has the way we purchase products and services.
Companies who have been in business for decades or longer are falling left and right, primarily for one core reason:
They fail to adapt with the changing world.
10 years ago, it was possible to make a killing online with only a simple WordPress blog. If your content was good enough, people would take the time to stay updated and read each and every post you published, almost religiously.
If your goal is to achieve massive levels of success online, unfortunately this is no longer possible for most people.
If you want to really form a connection with people, you have to go beyond your own site – publishing content for many platforms, rather than just one.
Let’s look over this a little bit more deeply, and discuss some strategies you can utilize to build a larger, more engaged audience far more easily creating a strategy that will still be relevant throughout the 2020’s.