One of the most disheartening things that can happen to entrepreneurs and content creators goes a little like this:
You pour your heart and soul into something, really working hard to make it into the best possible thing it can be.
You release it into the world, excited for people to find it. You just know that they’ll love it.
Except nobody ever does. Instead, everyone flocks to a competitor, to someone who clearly didn’t invest in much time and effort as you did.
Why is that?
It hurts to say it, but a good product with great marketing, will always be out a great product that isn’t marketed well.
The product is important, but in today’s busy world, the marketing is even more important.