If you want to scale your business, it’s imperative that you do something that can save you time.

After all, regardless of how hard we work, we only have 24 hours in a day to get things done.

In the past, this meant hiring employees to take on projects for us so we could allocate our resources elsewhere. However, for those of us who work online, we’ve also been granted some amazing tools that can save us hours of time each day – at a much cheaper price as well.

HootSuite Pro is one of those tools.

If you do any social media marketing at all (which you should be if you’re running any sort of business) then read on – the way you manage your social profiles may be about to change forever. Here is my ultimate review for HootSuite Pro. [Read more…]

A vital part of your online media empire is your social pages. Facebook, Twitter, Google Plus – whatever networks you have chosen to amass a following on, these pages are huge assets to your business when used properly.

We’re all told as beginning bloggers that we need to start social pages for our blogs. We’re told to share links to our content and other people’s content on our pages. We’re told that we can also use our pages to make money. However, beyond that, we’re left out in the dark, wandering aimlessly as we not only try to build a following, but keep our following engaged with our posts.

This has unfortunately but understandably led to some pretty bad behavior, and the majority of people have failed to realize where the real power behind social media lies.  [Read more…]