Building Traffic

March 25, 2019 by James McAllister 2 Comments

Build Your Brand’s First 10,000 Fans With These Free Strategies

Note: Listen to this post instead using the audio player below, and consider subscribing on your favorite podcast player!

One of the biggest misconceptions in marketing is that you need a large audience to make a large amount amount of money.

For most businesses, this simply isn’t true. It doesn’t take tens of thousands of followers on social media, readers on your blog, or subscribers to your email newsletter to make some serious money online.

It does however, take two things:

The right people paying attention to your brand.
A good system in place to maximize the lifetime value of each customer.

In this article we’re going to cover the first one. Let’s discuss a few proven, time-tested , and free methods to attracting hyper-engaged fans, that will flow your brand the sales, attention, and fan base it needs to flourish for years to come.

[Read more…]

February 25, 2019 by James McAllister 4 Comments

A Strong Personal Brand Is The Ultimate Safety Net – Here’s Why You Need One

Note: Listen to this post instead using the audio player below!

In business, true safety is hard to come by.

Regardless of how hard you work, or how we’ll you’re doing now, things change.

Your product becomes obsolete, or a new, larger competitor enters your market. You’re hit with a baseless lawsuit, but still have to shell out huge amounts of money for legal fees. You end up having a medical emergency, and have to take on serious debt just to get by.

These are all things we don’t like to think about, but become a reality for so many entrepreneurs. It’s not fair, but its a reality for far too many people.

And sadly, their companies often die in the process, and their lifestyle changes almost immediately.

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April 25, 2016 by James McAllister 9 Comments

Exit Strategies For Bloggers – Work Less, Earn More

It’s nice to think that we’ll all be here blogging away forever, but the sad reality is that this likely won’t be the case.

Priorities and desires change. Life events spring up that require our attention. Perhaps new entrepreneurial opportunities arise, and will become a better use of your time.

No matter how successful we become, we will all only have 24 hours in a day to dedicate towards those things in life that our important to us.

Therefore, I think it’s important to keep an exit strategy in mind for your business – even if you don’t think you’ll ever end up using it.

Bear in mind this doesn’t mean you have to quit completely – you can begin making your exit slowly and gradually, and you never have to go all the way.

However, unless you want to keep working this same amount until you die, you’ve got to prepare for it.

Let’s look over our options. [Read more…]