If you came here expecting some long informative post that you’re used to seeing on here, this isn’t one of them. If this upsets you, click the back button. If you can handle that, read on.
I have noticed an ever increasing trend both in my business life and my personal life of people feeling as if they must do things by the book. They are afraid to do what they believe is right, because other people have not confirmed their ideas. They are afraid to take chances or do things differently.
Quite frankly, that hurts everybody. The business owner, because you get none of the rewards that come with taking risks, and for your visitors as well, because you’re probably boring like the vast majority of people are.
We can talk all day about how to get people to like you, trust you, whatever. But none of that is important if they don’t even remember who you are. [Read more…]