We’ve all heard that commenting on other people’s blogs is a good way to bring traffic to your website. But did you know that there is a certain technique to doing it? While the wrong technique could do nothing but waste your time, the proper technique could generate hundreds of visits from only a single comment! So what exactly is the proper technique to blog commenting for traffic?
1. Add Value In Your Comment
First and foremost, your comment should add some sort of value to the post. It should add additional information, it should offer useful feedback on the post, and it should be very relevant to the post’s subject. This is your chance to demonstrate your expertise. You should be commenting on blogs on your niche, so if you could add additional information that the blog owner left out in his post, people will realize your expertise. So what happens as a result? They visit your website, and check out what you have to offer.
2. Use Your Real Name
As a Webmaster, I will almost never approve a comment if someone leaves a comment as “Make Money Online” or, “Computers and Technology”. Why? It appears as if the commenter cares nothing about what was actually written, and is just leaving a comment to ge ta link to their website under those keywords (which doesn’t work anyway, since most blog comments are nofollow). It also makes it hard for both the other commenters and myself to interact with you. After all, how weird would it be to say, “Why, hello there Make Money Online, how are you doing today?”. Yeah. It sounds weird. Don’t do it.
3. Use A Gravatar
Take it one step further and set up a Gravatar for your email address. Gravatar (Globally Recognized Avatar) is a website in which you upload a picture assigned for your email address, and whenever you use a website that has Gravatar enabled (almost every WordPress Blog) your Gravatar picture will appear instead of the default one. It’s a lot easier to connect with a face than it is to connect with a blank picture, is it not?
4. Comment For Humans, Not For Robots
As I said earlier, almost no blog comments are dofollow. This means that you will not gain link juice for commenting on other blogs, therefore you should focus on commenting for humans rather than for robots. Don’t put keywords in the name field – it doesn’t help you, and it makes you look like a complete spammer.
5. Make Networking The Priority
These days, people don’t consume blogs like they used to.
While getting traffic from comments themselves is still certainly a viable strategy, the real value in my opinion comes from the networking capabilities.
Bloggers are hit relentlessly from cold outreach emails, from other marketers begging for something. These spammers send emails in mass, and most of them aren’t tailored at all to the individual people they’re sending them to.
By actually taking the time to connect with other bloggers in a meaningful way, you stand out from the crowd.
This makes it far easier to get something much more valuable than visitors from the comment alone.
For example, a guest posting opportunity on their site (with a real, dofollow backlink included) or simply a new friend you can bounce ideas off of.
6. Only Bother To Comment On Blogs Related To Yours
As I mentioned earlier, it’s only worth the time to comment on other blogs in your niche if you’re doing it for the purpose of getting traffic. Why? If you owned a blog about computers and was trying to advertise through comments on a blog about football, you’d get almost no visitors. Why? Chances are, most people interested in football blogs are not interested in your website about computers. However, if you comment on other computer blogs, it’s almost guaranteed that the audience there would be interested in your blog.
If you own multiple blogs, leave the most relevant one in the URL field. If you only own one, it is still beneficial to leave the link to it, even if the blog you’re commenting on is in an unrelated niche. The occasional odd visitor you’ll get is better than nothing, right?
Well friends, those are my top 6 tips. Follow them closely, and you’ll notice a dramatic increase in the amount of visits you get to your website through blog comments. You’ll thank me later.