Last Updated on January 10, 2022 by James McAllister

By: James McAllister


It’s a scary thought – you could be losing thousands of potential visitors this very moment. You could be making one mistake that is costing you tons of money in potential revenue. The worst thing? You may not even know you’re making it, because you’re not always in control of it.

What is that mistake, you may ask?

It’s quite simple – if you aren’t creating content that your readers will absolutely love the first time they read it, then you’re making one of the biggest mistakes of blogging.

Why Is This Such A Big Deal?

Chances are, most of your visitors are coming from search engines. This is called organic traffic. Organic visitors type something they need help with into Google, and they end up on your website, likely for the first time.

You only have one chance to make a first impression.

Fail to impress the reader, and they’ll bounce right off and probably won’t ever return.

The internet is way different than it was just a few years ago. As bloggers, it’s way more challenging for us to get visitors as the internet is a much more competitive place. Your visitor doesn’t like your content? All they have to do is click the back button in their browser, and click on the next result down.

Avoid The Trap

We now know how important it is to create content that will keep your visitors wanting more – but how exactly do you go about creating it?

The answer is actually quite simple – avoiding the trap of thinking your content is ‘good enough’.

Your content can always be improved. 

A blog post should never be truly complete, simply due to the fact stated above. There are always ways you can improve upon your writing. You could make it shorter, or you could add more detail. You could make it connect more to the reader. You could make it more engaging, make it more accurate, or make it more readable. Make your content seem like it’s being told to your visitor by a friend, rather than read from a textbook.

Avoiding this trap isn’t always easy. Blogging is a difficult task. Writing down all of your thoughts can be pretty draining, and that’s why it’s so easy to think that your content is ‘good enough’ to be published.

However, ‘good enough’ is a funny phrase. ‘Good enough’ means that you’re setting a standard for your writing, and you’re hitting the absolute minimum to reach that standard. If you aren’t striving for excellence and perfection in today’s world, you’re not going to be good enough to compete. Why? Because there are people doing exactly that.

We live in the information era, and if your information isn’t absolutely top notch, you’re going to be swept away.

Take some time before hitting that publish button to read over your content a few times. Question it. Improve it, and make it as great as you possibly can. Your readers will love you for it, and they’ll be coming back for more.


About the author 

James McAllister

James is the owner of He started his first blog at the age of 11, and has since gone on to start several successful businesses. In total, these businesses have sold hundreds of thousands of units and have touched millions of lives. Here on, he shares his knowledge that brought him to where he is today. If you want to connect with James, follow him on your favorite social networks!

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