Every decision in our life is based on incentives. If you take the time to do something, you want to get something out of it. It’s human nature – after all, nothing in life is free. Everything in some way, takes up a resource we have – whether it be time, or money, or effort. If we’re going to give up something, we want something in return. The same is true with blogging. 

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When Adsense was first released, you were only allowed to have one ad unit on a web page at one time. However, since then, Google has increased the amount of units you’re allowed to have up to three. But is using all 3 available units actually a good idea? Did you know it’s actually possible to increase your profit by displaying less ads? Ironic, right? Here’s why. 

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Some of the worlds best bloggers today were completely clueless when they first started blogging. In fact, most bloggers started blogging as a hobby rather than a profession, completely clueless about what lied ahead of them. Beginning blogging could be a wonderful experience, which may eventually play a big part of your life. However, there are a few important things to know before you start.

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When starting a new blog, one of the most questionable things is how often you should update it. How often you should publish a new blog post. Some say that if you want to rank above your competitors, you need to publish a new article everyday. But is this true? Should you blog everyday? 

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Note: This post is now considered to be outdated, as Authorship was not rolled out fully due to poor adoption. While Google still shows interests in pursuing some sort of authority ranking for content creators themselves, the specifics mentioned in this post are no longer relevant.

Ranking in search engines is so much different than it used to be. When search engines were new, you were able to rank highly in Google just for mentioning your target keywords multiple times on each of your pages. These days, it’s not that easy. In fact, it’s getting harder and harder to rank highly in Google, which is why you need to start building your Author Rank now. 

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