Have you recently posted a video on TikTok, and want to get more views on it?
Most people simply sit back, and let TikTok’s algorithm do all the work, hoping that it gets pushed out to as many people’s For You page as possible.
However, there’s actually a lot you can do to get additional views on your own, that do not take a lot of effort to try. Plus, by doing so, TikTok will actually choose to show your video to a bigger audience as well!
So, in this article, I’ll cover five different things you can do to boost your video’s performance after it’s already been posted, resulting in more views, likes, and followers.
Let’s get to it!
1. Ask A Question In The Comments
One of the first (and easiest) things you can do is to ask a question in the comments section.
People often check the comments when watching a TikTok video to see what other people are thinking about it. And while it’s easy for discussions to blossom if you already have a lot of commenters, it can be difficult to get things rolling if you have a smaller audience.
So, what do you do? Ask a question!
By asking a question, you will give people an easy thing to comment about, and encourage responses.
TikTok will take each comment as a signal that your content is engaging, and give it more weight in the algorithm. This means that it will get pushed out to more people via the For You page, as well as appear more frequently in your follower’s ‘Following’ feed.
Generally, it’s a good idea to get into a habit of doing this for all videos that warrant it – it’s one of those little things that can really help your video take off!
2. Leave Comments On Other People’s Popular Videos
After a TikTok video has been posted, you can no longer edit things like the caption or the hashtags.
Besides adding a comment, there’s nothing you can do to your video on its own to help it gain more traction in the algorithm. Therefore, you must proactively reach other people.
TikTok’s algorithm works by weighing a lot of signals to determine how interesting and engaging your video is. Once it reaches a certain threshold, TikTok will push it out to more people.
At a certain point, they’ll stop, analyze its performance again, and decide whether or not to push out to an even larger circle. This is why views often come in waves – a video may get a few hundred views at first, slow down, and then suddenly surge in viewership again.
Anyhow, one of the things that you can do to boost your video’s reach is to engage on other people’s videos, by leaving thoughtful comments on them.
A percentage of people that see your comment will click through to your profile, and check out the most recent videos that you’ve posted.
Because they’ve taken multiple steps to land on your video, they are more likely to watch it all the way through – sending positive signals to TikTok’s algorithm.
Plus, some people have managed to bring thousands of additional views through comments alone! Comments really can get a lot of visibility, especially if they’re left on popular videos and liked by lots of people.
So, try this out to jumpstart your page’s performance!
3. Cross-Promote On Other Platforms
Next, consider promoting your new TikTok video on other platforms, like Instagram or Twitter.
If you have a following on other social networks, this can be leveraged to massively improve your performance on TikTok as well.
After all, if you share a video on another platform, these people are already fans of you and your content. This means that they’re the people who are likely to engage it with the most – watching it longer than the average For You browser, and more likely to leave a like or comment.
All of this has a tremendous impact on your video’s performance, as TikTok sees that your content is receiving higher engagement levels than normal.
As a result, they will push it out to more people who aren’t yet following you.
Always remember that TikTok’s goal is to keep people watching as long as possible. If you bring people over to TikTok that really love you and your content, you will be rewarded for it!
4. Reconnect With Your Biggest Fans
As already mentioned, the viewers that will have the greatest impact on your video’s performance will be the ones who are most engaged.
So, it makes sense to do things to make sure your biggest engagers are watching your video!
TikTok’s algorithm is smart, and is already more likely to show your content to people who have engaged with you in the past. Likewise, viewers that regularly stop to watch your videos on their Following feed are likely to see your video more frequently.
But what about non-followers?
One smart tactic is to find the people that left comments on your past videos, and go and interact with them again.
For example, liking some of their most recent videos, or commenting on one of their TikToks. Just make sure you don’t spam like them!
Engaging with them will remind them that you exist, and they may visit your profile out of curiosity.
Then, they’ll likely tap through to watch your newest video!
5. Make Sure You’re Not Experiencing The Low Views Glitch
Finally, the last thing that you’ll want to do is to make sure that you’re not experiencing the low views glitch.
If you are, this is one of the rare cases where fixing the problem and reuploading the video may be a good idea.
If your video is glitched or TikTok mistakenly believes it may do something to violate community guidelines, then the video will be automatically suppressed.
This means that no matter how great it is, it won’t get pushed out to people’s For You pages, and will not get the attention that it deserves.
You can still get views if people manually visit your profile and tap on it, but it will not get pushed out to people’s feeds.
Thankfully, there are some steps that you can take to understand what caused it, and how you can fix it.
Although most of your views will come from the For You page, there is still a lot you can do to impact your video’s performance.
By working to bring high-quality, engaged viewers to your videos, you will send positive signals to TikTok’s algorithm – and encourage them to push it out even further.
This can happen days, or even weeks after the video was originally published!
I hope that you’ve found this article helpful. If you have any other questions about growing your views on TikTok, please ask them using the comment form below.
Wishing you the best,
– James McAllister