If you’ve recently been granted access to the TikTok creator fund, congratulations!
This is a huge step towards growing your presence on TikTok further, and creating even more success for yourself on the platform.
Once you’ve been accepted into the creator fund however, you may be wondering – does TikTok pay out for videos you’ve made in the past? Will you earn anything from your older TikToks, or will you only earn money for videos you create going forward?
This is an excellent question. In this article, we’ll cover everything you need to know.
Does The TikTok Creator Fund Pay Out For Old Videos?
The answer is yes – kind of.
Unfortunately, you will not earn money for the old views and engagement that your TikToks received before joining the creator fund.
However, you will earn money on any engagement those videos receive after joining the fund.
So, if your content lends itself to be binge-watched, or you regularly have people go through your old videos, you can expect them to still make some money.
Of course, the majority of views and engagement a TikTok receives come shortly after its posted. This means that your old videos are not likely to earn very much in comparison to new content that you’ll be posting.
Maximizing Revenue From Older Videos
The easiest way to grow your income on TikTok is to continue growing your following, bringing in an ever-increasing audience to the new content that you release.
With a loyal audience, there are plenty of other ways to make money on TikTok other than just through the creator fund. Affiliate marketing, brand sponsorships, and developing your own products are just a few examples.
Unfortunately, TikTok isn’t a platform where content has much longevity, unless people browse through your profile. This is one area where YouTube has a huge advantage – YouTube content can still be found years after its been published by entirely new people.
However, there are some TikTokers who have built a strategy around longer-lasting TikTok videos. This is often accomplished by:
- Becoming one of the top-viewed videos for an evergreen hashtag.
- Becoming one of the top-viewed videos for a song or sound.
- Creating their own sounds for other people to use. Their video will appear at the top as the original.
This is of course, easier said than done. If you already have an established audience however, it may be a strategy worth pursuing – particularly if you target smaller hashtags and work your way up over time.
More Information About The Creator Fund
If this is your first time hearing about the TikTok creator fund or you would simply like to know a little bit about it, I’ve gathered some useful information below.
What Is The TikTok Creator Fund?
The TikTok creator fund is a pool of money that TikTok has put together, that is paid out to popular TikTok creators.
The amount of earnings is dependent on the number of views and the level of engagement, among other factors.
The goal is to reward TikTok’s top creators and incentivize the further production of quality content.
Who Is Eligible For The TikTok Creator Fund?
At the time of writing, you must meet the following eligibility requirements to join the TikTok creator fund:
- You must be at least 18
- You must have at least 10,000 followers
- You must have at least 100,000 views in the last 30 days
- You live in the US, UK, Italy, Spain, France, or Germany.
- Your account doesn’t break any of TikTok’s rules.
Getting to the 10,000 follower mark can be difficult, but it is definitely attainable with a good TikTok strategy in place.
Following on social media tends to grow exponentially. This means it’s usually much easier to get from 5,000 to 10,000, then it is to get from 0 to 5,000 for example.
How Much Does The TikTok Creator Fund Pay Per View?
Earnings estimates can fluctuate, so there is no concrete answer.
However, the general consensus seems to be around 2 to 4 cents per 1,000 views.
This quite honestly is very little – a TikTok with 1 million views would only earn between $20 and $40!
Therefore, it’s a good idea to look for other ways to monetize your audience in addition to the creator fund. There are TikTok users making far more than this, even without hitting the 10,000 follower mark!
Although TikTok won’t pay you for all of the views you received on your old videos, you will still earn if people go back and view those videos after joining the creator fund.
However, since the creator fund pays so little, it’s a far better use of your time to focus on making new content instead.
I hope you’ve found this article helpful. If you have any questions about the creator fund or TikTok in general, feel free to ask them using the comment form below!
To your success,
– James McAllister