7 Tactics To Pull Off Your Side Hustle, While Working A Regular Job

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You’d never know it, but running my personal brand here is actually my side hustle.

It’s [11:30] PM as I write this blog post – I spent the day at my main company’s offices, managing my team of employees and coordinating the next big import of goods from China.

With only a few hours left before bed, I will get more done to build my personal brand than many people would if it was the only thing they were working on each day.

There’s nothing special about me, or the way I do things, however. I’ve simply learned over the course of nearly a decade running online businesses that there are certain ‘tricks of the trade’, allowing you to get so much more done each day, in less time.

In this article, I hope to share some of these with you.

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Build Your Brand’s First 10,000 Fans With These Free Strategies

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One of the biggest misconceptions in marketing is that you need a large audience to make a large amount amount of money.

For most businesses, this simply isn’t true. It doesn’t take tens of thousands of followers on social media, readers on your blog, or subscribers to your email newsletter to make some serious money online.

It does however, take two things:

  1. The right people paying attention to your brand.
  2. A good system in place to maximize the lifetime value of each customer.

In this article we’re going to cover the first one. Let’s discuss a few proven, time-tested , and free methods to attracting hyper-engaged fans, that will flow your brand the sales, attention, and fan base it needs to flourish for years to come.

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Branding Isn’t Everything – Balancing Branding Vs. Direct Response Advertising

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We’re at an interesting time in entrepreneurship, particularly for small businesses.

Things aren’t the same that they used to be. As a society, our lives are radically different than they were 10 years ago, and marketing has changed as well.

So has the way we learn.

New entrepreneurs aren’t getting their business advice from textbooks or college courses. They’re getting it from online gurus or major online personal brands, who may have an agenda of their own that they’re pushing on you.

One piece of advice in particular that I’ve seen consume entrepreneurs is this:

“Hard-selling is bad, just focus on branding!”

I’m here to tell you why this often isn’t true, and help you find the balance between direct response marketing, and branding in your small business.

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5 Digital Products You Can Create This Week, To Skyrocket Online Earnings

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It’s a well-known fact that creating your own product is one of the greatest ways to make money from your website, YouTube channel, or podcast.

You build something you already know your audience is interested in, and offer it for sale.

More so than any other product you’ve promoted before, buyers pull out their credit cards, because they already know, like and trust you.

After all, the free content you put out is already great, so whatever you’re charging for must be really freaking good.

However, most bloggers don’t offer their own products for sale, which perplexed me a little bit. After asking a bunch of bloggers, YouTubers, and podcasters why this is, the response was almost always the same:

“I don’t have time to create my own product. Besides, I can just offer other people’s products as an affiliate.”

This post is going to destroy that excuse once and for all. In this article, I will share with you 5 product ideas you can start and begin selling this week.

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Future-Proof Your Business Before It’s Too Late With These 8 Strategies

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How can you be sure your business will be alive 5 years from now, when the statistics are stacked against you?

“But I’ve passed the initial hurdles,” you may say. “My business is already pulling in healthy revenue.”

Sorry to say it, but one of the most vulnerable places you can be in with business, is a place where you’re doing well.

Even worse if you’ve been doing well for a long time, without much change.

The most at-risk entrepreneurs aren’t the ones first starting out, nor is it the ones dominating their spaces at the moment – it’s the ones somewhere in between.

Companies who are not aware of that fact are in trouble, and will only suffer greater losses as time goes on. In this article, we’re going to poke at some of your businesses’ vulnerabilities, and discuss strategies you can begin implementing to future-proof your business today, so you can survive the rapidly changing world in the future.

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Turn Every Email Subscriber Into A Buyer With One Change

Have you ever heard the old adage, “It’s easier to sell again to an existing customer than it is to generate a new customer?”

It’s absolutely true, particularly if you know what you’re doing.

Here’s the problem. Most people don’t.

If you’ve taken my email marketing course, you’ve learned all about the importance of segmenting your email list – breaking it down into smaller, more targeted sub-segments that allow you to tailor promotions to specific people.

For most people, this is unfortunately often limited to two lists – a buyers list, and a non-buyers list.

And hey, this can work well. If you have a clear path that you want people to take, you can set up a system with your email marketing service to move people towards a given set of actions, moving them deeper and deeper into a sales funnel until hopefully you land a few big ticket sales.

However, if you truly want to maximize your income, you must pursue every single person on your list with the belief that you can get them to buy every single product that you offer.

In order for that to happen, you have to get very personalized, and very organized.

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