From time to time, I hear people say that dealing with spam is one of the worst things about being a blogger. While that may be true for some people, spam can actually be a very good thing as well. Would you believe me if I told you that I actually love seeing thousands of spam comments each day for all of my websites? It’s true. Spam can actually be a good thing, and here’s why.

First, we have to understand how spam works, and how it’s getting into your comment moderation queue. Most spam is done automatically – that is, there isn’t actually a human visitor on your website that is writing it out by hand. Rather, these spammers tend to use automated software which sends out the same comments to thousands of blogs almost instantly.

This software works by querying Google with certain keywords, then compiling a list of all the websites that come up for that keyword where comments can be left. So what does this mean?

It means your website is ranking on Google. And that is a GREAT thing. If your website is ranking well enough to be found on Google for keywords so competitive that spammers are targeting them with their software, you’re doing something right, and that’s something to be proud of. The more spam comments you’re getting on your blog, chances are, the more competitive keywords your ranking for.

…And it REALLY says something about the quality of your website if manual human spammers are coming to your website to spam. That takes time and effort!

So next time you look at your WordPress dashboard and see 2000 spam comments, rejoice (though maybe after installing an anti-spam plugin, haha!) After all, think back to the days when you were getting no comments at all, spam or not. I bet the spam doesn’t seem so bad now, does it?

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Social media marketing can be very tough. Not only does it take a lot of time, if you do it incorrectly you won’t see any results. This is especially true if only one person is handling social media, as it is hard to keep up with multiple social networking sites on your own. If you had to devote your time to either Facebook or Twitter, which should you choose?

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Choosing the proper web host is one of the most important parts of starting your website. Web hosts love to bombard us with lots of different useless facts or statistics stating why they have an advantage over their competitors. But is most of the things they say really that important? It’s hard to tell for someone who has yet to purchase their first web hosting plan.

The fact of the matter is that there is really only a few factors that determine a good web host, and the rest of ‘fluff’ web hosts like to add on will be useless to more people.

So what exactly should you look for when choosing a new web hosting provider? Really, it only comes down to a few things.

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Is it possible that one link inside of a forum signature could send you to the front page of Google? Are forum signatures the key to blasting your rankings above all of your competitors? Should forum posting be part of your SEO strategy?

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It’s a scary thought – you could be losing thousands of potential visitors this very moment. You could be making one mistake that is costing you tons of money in potential revenue. The worst thing? You may not even know you’re making it, because you’re not always in control of it.

What is that mistake, you may ask?

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We’ve always been told that in order to be successful online, you need traffic. You need traffic to make money. You need traffic to gain followers. You need traffic to achieve all of your goals online. If you ever want to have a successful online business, you need a large audience, and consistent traffic coming into your website.

All of the above statements are wrong. Traffic to your website doesn’t matter. 

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