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Social media is great for building a following, but the biggest mistake entrepreneurs make is stopping its power there.

It’s nice to see your following growing, and receive likes on all of your posts. It truly is. However, likes won’t pay your bills, and a following won’t do much for your business if it can’t be monetized at some point down the line.

Contrary to popular belief, social media is still an incredibly powerful tool for actually generating future customers. However, it requires a strategy that helps to move people from one stage to the next. And if you keep structuring your social strategy to generate awareness, you’ll never get those people anywhere close to spending money with you.

Therefore, I encourage you to read through this article carefully. It is one of the most important articles on social media that I’ve ever written. By following the advice, you’ll learn how you can start generating real income from your existing following (even if it’s not very large) and grow your overall audience profitably all at the same time.

Let’s start with the first stage – the one most business owners never move far beyond.