More than 2 million new blog posts are published each day.
Let me say that again: more than 2 million blog posts are published each day!
2 million. That is more than 83,000 an hour, 1,388 a minute, or 23 every second. That’s a lot of freaking blog posts!
To keep your visitors coming back to your website again and again, it is vital that you are memorable in some way. You need your visitors thinking about you and your blog while they are away, eager to come back and read your next post.
In order to do that, you need to stand out and become memorable in your reader’s minds. While most bloggers blend in with the millions of others out there, it is fortunately not difficult to stand out and become a memorable blogger. Nor it is hard to create a memorable blog. By following these 7 techniques, I assure you that you’ll be on the minds of your readers far more often than you ever have been before.
1. Be Exceptional In Whatever You’re Doing
Burn this into your mind.
Nobody remembers average.
People who are remembered for something do that thing exceptionally well. They are the exception. They are greater (or worse) than the rest, and they are remembered for it. Why?
The quality of being rare makes something valuable. Average is in such high supply that it’s practically worthless.
Imagine you’re watching a 7-person footrace. 6 of the runners are decent, but there’s one guy that’s sprinting way ahead of the pack.
Tell me who’s going to be remembered? Tell me who’s going to get all of the attention, the new opportunities, the advancements?
It’s the guy who was the exception.
Now look, we’re not just talking about content here. We all already know that exceptional content is what gets the viewers, the social shares, the backlinks, and all of the exposure. Yes, you need exceptional content. But if you want to truly be memorable as a blogger, you need to be exceptional in whatever it is that you’re doing.
Writing a blog comment? Make it longer and more valuable than everyone else’s. Forum posting? Show up consistently every day and that community will start to recognize and remember you. Selling something? Follow up relentlessly, or another marketer will get their attention instead.
This isn’t hard. It doesn’t necessarily take more skill or some secret knowledge for this to happen – you just need to put in greater effort than most people are willing to do. Which brings me to my next point…
2. Take Greater Action Than Others Are Willing To
A lack of action is the only reason one can not become memorable as a blogger and the only reason one can not achieve success in life.
There is a sickening growth of people thinking that it’s ok to do ‘just enough to be comfortable.’ Whatever the hell that means. That’s an average way of thinking and I assure you that those who do ‘just enough to get by’ will have exactly that – just enough to get by.
In other words, you will never prosper, you will never truly be comfortable (because you risk losing it at any moment) and you will never be remembered because you’re just like everybody else.
Quit lying to yourself. You do not want to be comfortable. You don’t want a ‘moderate level of success’ with your blog. Everybody wants to fit their image of extremely successful. The problem is that they are not willing to take great enough levels of action to achieve that level of blogging success. Not only that, but many bloggers underestimate the amount of work it will take to get to where they want to be.
Working for the sake of working isn’t a smart idea, but it’s always better than doing nothing. Find out what types of action you need to take to move towards your goals, and then take those actions in much greater quantities than you previously have been. Maybe it’s sending out more 1-on-1 emails to leads. Maybe it’s investing more in your education. Maybe you’re already doing a lot of the right work, but you’re just not doing enough.
One thing’s for certain – do nothing, and you’ll be forgotten. Do more than what others are willing to, and you’ll be remembered for it. It’s that simple.
3. Hold Strong Opinions – And Make Them Known
I like to say that if you aren’t pissing somebody off, you aren’t holding strong enough opinions.
Here’s the thing about making your strong opinions known. Some people will love you for them. Some people will hate you for them. Either way, they’re still thinking about you.
Want proof of this? Look at the politicians – particularly the more outspoken ones. These people are focusing on attracting the right type of people rather than everybody, and are very vocal about what they believe in. This spurs an intense emotional reaction in people of one of two extremes – they either strongly agree, or strongly disagree. Either way, these people go on to advertise their message for free.
Go on any social media website and you’ll see what I mean.
We all have opinions, and there’s nothing wrong with that. Try to appeal to everybody, and you’ll end up truly connecting with nobody. You’re not going to stand out. People will find a blogger that does connect with them, and they will visit their site regularly instead.
4. Find Out What Bloggers Aren’t Doing – And Then Do It
I’m sorry to say it, but most bloggers aren’t doing this whole ‘blogging thing’ correctly.
There are millions of blogs out there. How many do you remember? Be honest. I read many different blogs each day and I can’t name more than a hundred off of the top of my head.
Most blogs are abandoned less than a year after they are started. Most blogs never make more than $100. Most blogs never reach the goals the bloggers had set out for themselves when they originally started.
Why is this?
It’s because they are not only taking enough levels of action, but they aren’t taking the right types of action either.
The definition of insanity is doing the same thing over and over again, but expecting different results.
Most people are afraid to try something new because they fear loss. They fear taking risks – losing time or money. However, doing the same thing over and over again and hoping results will improve is a far bigger risk than making changes.
Here are a few things I’ve personally noticed many bloggers refuse to do, that is hurting them:
- Failing to invest in their education.
- Failing to utilize PPC advertising.
- Failing to create their own product.
- Failing to pick up the phone and call people.
- Failing to reach out to other bloggers and personally network.
- Failing to promote what they offer for fear of being labeled as pushy.
- Failing to make their own rules and try new things out.
The list can go on, and on, and on.
But really, what’s the worst that can happen? You end up turning a little bit of time and / or a little bit of money into a valuable learning experience. And hey, the upside potential is huge.
5. Let Your Personality Shine
The most unique thing about any blog is the blogger that’s behind it.
You are a unique individual with your own unique ideas, stories, and experiences. Nobody in the world has experienced the same thing you have.
Storytelling is used so frequently in marketing because it’s so effective. Stories are easy to connect with, they make the reader more relaxed, and they are unique – and thus, memorable.
You need to take advantage of the fact that there is only one of ‘you’ in this world and milk it for all that you can.
It is so important to be your authentic self when writing online. You may feel like you have to form some ‘image’ to give to people, but this is actually a bad idea.
Be yourself. Be honest. It’s easy. And like any interaction in life, those who like you will stick around, and those who don’t will leave on their own.
6. Be Everywhere At Once – Achieve Omnipresence
McDonald’s. Apple. Starbucks. Nike. Coca-Cola.
I guarantee you know what all of these companies sell.
Why is this? Because these brands are freaking everywhere. Everybody knows who they are, and everybody knows what they sell.
These companies have achieved omnipresence in their field, and the product they sell is almost synonymous with their name.
Why wouldn’t you want this? It’s incredibly powerful.
The only problem is that it isn’t exactly easy. It takes work.
You need to be posting on social media multiple times a day. You need to be active on the forums available in your niche. You need to show up on new blog posts that are being published with a valuable comment. You need people seeing you everywhere, until it gets to the point where people are thinking about you even when they aren’t seeing you.
Show up enough and in people’s minds, you will become the ‘go-to’ person for your niche. This can take a long time to achieve, but when it does, you are now unignorable.
7. Want Success More Than Anyone Else
Everything stems from this.
When you truly want success and it becomes a real priority for you, you will do whatever it takes to make it happen. This simple fact is going to be make you far more memorable than your competitors.
You’re going to take far more action, you’re going to take far more risks, and you’re going to rebound from failures much more quickly because you are so driven to succeed. Failure is no longer an option and you will do whatever it takes to achieve your goals.
This rubs off on people and has a positive impact on your memorability.
I remember back in January of this year, I was looking over last year’s numbers and realized there was a huge change towards the end of the year. My growth had been relatively linear until July, when it started accelerating rapidly.
Why was this I wondered? It turns out, this was about the time I started getting really close to Jordan. If you don’t visit here often, let me use this excerpt from an interview I did to share with you who she is, and how she transformed my business.
During this period of my life, I had less time to work than ever before, yet I was growing at rates I had never seen previously.
Why? I wanted it more. Most people have no idea what they are truly capable of when they are actually driven. When you put yourself in the right frame of mind, you can achieve things that you had never imagined possible.
I’m not saying this to sound ‘guru-y’ or make you feel good. I’m telling you this because I know it to be true. I believed for a long time that I was operating at my maximum potential. Clearly I had no idea what possibilities were there. When that switch flipped, I became a freaking maniac. I went into overdrive mode and you had better believe that I woke up every day looking to dominate.
I want to help you flip that switch.
The truth is, nothing in life will have a greater impact on your success than your mindset. Without the proper mindset, it doesn’t matter how much technical know-how you have, you’re never going to put it to use in a way that will lead to results.
Likewise, with the right frame of mind, you can take any situation you’re in and make the most of it. You can get to wherever you want to be, and find happiness in any area of life – whether it be financial, personal, familial, or even spiritual. Success is there for the taking.
Sign up for my Success Simplified course and I guarantee you will come out it looking at the world in a completely different way. The ideas presented in this course are unlike anything you’ve ever heard before and I promise if you take them seriously, your life is going to change in monumental ways.
But you’ve got to want it.
Think of a few bloggers you know, and analyze why they’ve come to mind.
What was it about them that caused you to remember them?
Know the answer to this question, implement the techniques shared with you in this article, and you’ll find more and more people will be coming back to your site far more often – and spreading the word about you as well!
– James McAllister