When I began blogging seriously back in 2010, I made the same mistake so many others are doing at this very moment. I wasted an incredible amount of time doing what I thought was right, only to discover that my time could’ve been better spent elsewhere. I spent countless hours trying to bring visitors to my website, but I was doing it the wrong way.
My mistake? Trying to rank as highly as I could in search engines.
I’ve spent a lot of time in various webmaster forums recently, only to discover that people are completely obsessing over SEO. They feel as if the only key to success is to get their website ranking as highly as possible. If they can’t rank in search engines, they’re done for.
But I have to think to myself, why are these people in business? Are they in business to make money, or are they in business to see how many visitors they can pull from search engines? It’s hard to tell! 🙂
The fact of the matter is, so many people are completely ignoring the fact that there are so many different ways to bring in traffic other than search engines.
If you’re signed up to my free 7-day traffic building course, you’ll already be familiar with a ton of techniques that are way better than SEO for bringing in visitors that buy.
I’m in several different niches, and I do a lot of analysis to see what kinds of visitors are the best for my business. What I’ve found is that organic traffic from search engines actually converts THE WORST! Organic visitors came to my websites with a problem. As soon as I solved their problem, they left. They didn’t check out any pages. They didn’t follow me on social media, and they didn’t buy any of my products.
In other words, they’re probably not returning until they have another problem, and they didn’t make me any money. I don’t know about you, but I’m in this business to make money. I’m not going to try and sugar-coat it – while I absolutely love helping others make money online (or solve whatever problem I’m helping them with), I do so to get a paycheck. This is my job.
So why the heck would I focus on SEO so heavily when other platforms make far more money? I wouldn’t, and the only reason I’d imagine others are doing so is because they are misinformed.
Organic Traffic Still Has It’s Uses, However
That’s not to say organic traffic is useless. In fact, it’s still a huge part of my business and is one of the best long-term traffic generation strategies that exists.
It’s strength in my opinion, comes in its numbers. If you can rank highly for competitive keywords, you’re bound to get a ton of traffic from them. A very small percentage of that traffic will stick around, but because you’ll have so many visitors coming in, that small percentage will add up to a good sized audience over time!
So instead of focusing on how you can rank higher, you should instead focus on how you can make your readers stick. Focus on making your content as incredible as possible, so your organic traffic can’t help but stay around. Try to retain as many visitors as possible – the visitors you retain will be the ones that make money.
Meanwhile, you can use all of this extra time you now have to focus on other traffic generation strategies! It’s time to take a break from SEO, and focus on what really matters: Making Money!