Last Updated on January 10, 2022 by James McAllister

By: James McAllister


Passive income. Throw it up there, monetize it, sit back and collect checks. Sounds nice, doesn’t it?

Honestly, I think everyone’s dream is to continue to make money without doing any additional work. To rid yourself of financial troubles without ridding yourself of your time. To free yourself to a life of happiness.

But can a blog itself accomplish this? Is passive income from blogging actually possible?

Yes and no. 

Passive Income Isn’t Exactly Passive

Before we can determine if income from blogging is passive, we must first understand what passive income actually is. While the definition will vary depending on who you talk to, it’s largely agreed that passive income is income that will continue to come in with no work whatsoever on your part.

Now, let’s take a look at how blogs actually earn money. For most people, the big bucks are earned promoting products through your email list. Other monetization methods include selling sponsored posts, ad revenue, or selling your own services.

Here’s the problem. Most of those monetization methods aren’t passive at all.

You can set up an autoresponder to promote products automatically, but you’ll still have to respond to emails and periodically check to see if your links are all still working.

You could sell sponsored posts, but that still requires you to respond to potential buyers and thus, check your email daily.

You could outsource your services, but you’ll still have to take the time to pay the outsourcees and answer inquiries from potential customers.

The only truly passive income from blogs comes from advertising revenue. And most of the time, that revenue is not sustainable.

Your Traffic Isn’t Guaranteed

In order to make money from ad revenue, you need traffic that comes to you, without you seeking it out.

For most people, the bulk of this will be from search engines. Forums, blog comments, and high-ranking guest posts will also send you a steady stream of free, long-term traffic.

Unfortunately however, these sources aren’t guaranteed to send you traffic forever. Not at all – and they won’t. As time goes on, newer and better sites will pop-up while your blog remains stagnant. Those new blogs will take over your rankings, and your vital traffic will slowly but surely diminish.

It’s inevitable.

Your rankings will drop in Google. Websites with links to your site will go offline. Every month, fewer and fewer people will be visiting your site, even if your content is ‘evergreen.’

So no, you can’t just throw up a few blog articles and expect them to make money for you for the rest of your life. It simply won’t happen. That’s why I get so pissed off when I hear marketers selling some BS “system” that claims to do exactly that.

I’m not saying that you can’t make money off of old articles. You will. I’m not saying that your income won’t grow over time. It will. What I’m saying is that blogging itself is not passive. It is one of the farthest things from passive income that I can possibly imagine.

That being said, there are a few things you can do to create real passive income from your blogging – but not from the blog itself.

Realistically Creating Passive Income From Your Blog

1. Create A Kindle Book

Kindle is one of my only income sources that I can truly consider passive. While you make a lot more from Kindle if you’re actively marketing your books, Amazon does a good job at getting relevant books in front of interested buyers.

This is a system that actually allows you to create passive income because your book will ALWAYS be for sale on Kindle and Amazon will ALWAYS be trying to sell it to people. That’s not to say newer and better books won’t come onto the market (they will) but if you take a unique angle you’ll always be making sales.

Here’s where your blog comes into play. It’s not a bad idea to take some of the best posts on your blog, re-write or even just re-organize them, bundle them together, and sell them on Kindle. This is being done all the time and the content sells.

Here’s the truth. People will always pay money for convenience. You bet people will opt to pay $2.99 for 40 pages worth of content all in one place, rather than taking the time to find 40 different blog posts on the subject.

If you want to learn more about Kindle publishing, I highly recommend checking out the course I’ve created on the subject. This course covers everything there is to know about succeeding on Kindle. From choosing profitable topics to setting your books up in a way so they sell with no marketing whatsoever, this course has got it.

2. Invest Your Blog’s Income

Stock dividends are the ultimate form of passive income. You put your money into the stock market, and collect a dividend check every single quarter. You’re essentially getting a guaranteed pay-raise every 3 months. I don’t know about you, but I think that’s pretty awesome.

It blows my mind how few people are investing when it’s so easy, so cheap, and there is such little risk.

Rich people use their money to make more money. Smart bloggers grow their income by spending as little as possible and investing the rest.  So why isn’t everyone doing this?

I’m honestly not sure. I think there is a lot of fear behind it all – put your money into the market, and there’s a chance you’ll lose it. Perhaps people think that they need tens of thousands of dollars to begin. Perhaps people think that investing is challenging, requiring a lot of financial or economic knowledge.

All of those excuses couldn’t be further from the truth.

Many people (including myself) invest into something called index funds. These are essentially funds which tracks all of the stocks in a specific index.

They are safe they are so diverse. If 10 stocks drop to zero, that’s fine. There are 490 others rising in value. No economic knowledge is required – someone else will manage everything for you for an incredibly low fee. Buying is easy – simply transfer money to your brokerage account and click ‘buy’.

There are no excuses. Investing is safe, easy, and profitable. It’s incredible that more people aren’t doing it.

Minimize your expenses and invest your money. Before you know it, you’ll be able to quit your job to blog full time. Eventually, you’ll achieve financial freedom and can live solely off of your investments.

Update: I have created a course on this as well! Click here to check out my money management and investing course, Achieve Financial Independence And Retire Early!


The next time somebody tries to tell you that income from blogging is passive, stop and ask yourself – is it really? Chances are, no. If it is, it’s probably not sustainable as new websites will slowly pop-up and steal your visitors.

Instead of blogging for the goal of creating passive income, aim to make as much as possible while working as little as possible. Focus on the 20% of actions that result in 80% of your income, and outsource areas that aren’t worth your time.

Passive income isn’t possible from blogging on its own, but that’s ok. You can create it anyway.

About the author 

James McAllister

James is the owner of He started his first blog at the age of 11, and has since gone on to start several successful businesses. In total, these businesses have sold hundreds of thousands of units and have touched millions of lives. Here on, he shares his knowledge that brought him to where he is today. If you want to connect with James, follow him on your favorite social networks!

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  1. Hi James

    Vow a big secret you revealed here by saying that smart bloggers spend their income lesser and invest most of its part to keep improving overall rate of return. This is the basic rule of investment that higher the investment, higher would be its rate of return.

    Passive income in this age of pro-active craze has become a thing of the past. It was golden time of the beginning of blogging era when once a visitor was a visitor forever because he did not have a choice. But now he has more than several options so hoping to get a non-variant blog audience is not possible and if one achieve this goal it is at a limited scale of a few hundred regular visitors.

    So it is better to rely on pro-active ways to expand outreach and reach at the door step (inbox) of your customer to offer new products and services for their benefit.

    Thanks a lot for sharing yet another wonderful article.


    1. Hi Mi Muba!

      Isn’t it funny how things have changed so quickly? Some people say that making money online used to be easier than it is today because like you said, there was less competition and visitors didn’t have as much of a choice. Today you have to take things different and actively seek out your audience rather than waiting for them to come to you.

      In a way this is great for both bloggers and consumers alike, because the bloggers who really work hard and go above their competitors will have a way better chance of retaining visitors than people who put out mediocre content. You just can’t get away with that anymore, and I think that’s a good thing!

      Thanks Mi Muba for stopping by and commenting, I appreciate it and hope to see you again soon!


  2. Hi James!
    You started when you were 11 —- absolutely awesome! You’ve packed an awful lot into the last 7 years, and now you’re an experienced marketer — well done!
    I’m looking forward to studying your free course — thank you for sharing.
    Well, I’m six times the age you were when you started, and I’ve been messing about on the Internet for a few years, wasting time, and spending lots of money that I couldn’t afford, looking for the Golden Key to Riches that doesn’t exist, and never has! I guess I’m a very slow learner , but I finally realized I wasn’t going to get anywhere without a mentor — someone to tell me what to do, and show me how to do it.
    One of the first things he advised was to join Warrior Forum, where I found your awesome reply to the guy who posted “Why people fail in blogging” — thank you for that, and thank you for being you! Your parents, and all your family and friends, must be really proud of you. May you always
    Keep smiling!


    1. Hi Mike!

      Hey, it looks like you’re on the right track! Honestly, a lot of people waste a lot of time and money looking for that golden key that you now know doesn’t actually exist, so don’t feel bad. Making money online takes hard work just like any profession, and there aren’t any exceptions to that. The good news is that if you play your cards right, there aren’t really any limitations to how much you can earn. Of course, it’s better to set realistic goals first so you don’t end up disappointed.

      You made a good decision to get a mentor. Offering mentor services myself, I know just how helpful they can be to the right person. They can put you down the right path and steer you away from things that don’t work. I never had one but I know that if I would’ve got one, it would’ve saved me years of time.

      The Warrior Forum can be a great place to pick up tidbits of information, but there are also a lot of untrustworthy people looking to push junk WSOs on people. As long as you don’t fall victim to ‘shiny object syndrome’, it can be a good place to spend on. I’ve met a lot of great people there.

      About me – I am so thankful to have discovered blogging so early on haha! I had a lot of time to discover what worked for me and what didn’t, and by the time I graduated high school I was making enough to avoid getting a ‘real job.’ It’s been a pretty wild ride but I wouldn’t trade it for anything.

      Anyway, it’s great to meet you Mike and if you ever have any questions or there’s anything I can help you with, feel free to send me an email!


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