Cranberry Red Bull has been loved by people for years and years. However, it’s recently disappeared from store shelves.
This has led to many people wondering whether or not the cranberry flavor of Red Bull has been discontinued – particularly because the new ‘Red’ flavor has been switched over to watermelon.
So, has cranberry Red Bull been discontinued and if so, will it ever come back?
In this article, we’ll cover everything that you need to know!
Is Cranberry Red Bull Discontinued?
Yes. As of 2020, the cranberry flavor of Red Bull has been completely discontinued.
It is no longer being stored in stores, and there is no remaining supply of cranberry Red Bull that will be delivered. Unfortunately, this means that new cranberry Red Bull can no longer be purchased.
Instead, the cranberry flavor has been replaced with watermelon, which is now the flavor assigned to the red cans of Red Bull.
This has caused outrage among energy drink lovers, who have grown accustomed to the unique taste that Red Bull offered in their cranberry cans.
While it’s possible that cranberry Red Bull will return some day, Red Bull has shown no indication that they have plans to bring it back at this time.
Why Was Cranberry Red Bull Discontinued?
Ultimately, the decision to discontinue the cranberry flavor of Red Bull came down to money.
Cranberry was one of the worst selling flavors among all of the flavors that Red Bull offered. While it still must have been profitable for them (cranberry has been around for years, after all) it was likely in their best business interests to discontinue the flavor to focus more on the flavors that were selling better.
Additionally, discontinuing and launching new flavors gives Red Bull new marketing opportunities that can generate giant influxes of cash for the company.
This is a shame, because many Red Bull lovers drank the cranberry flavor exclusively, and sought it out wherever it was available.
Thankfully, commenters have mentioned that the watermelon flavor that replaced it has ended up tasting even better than they thought it would.
So, although the disappointment is real, consider giving one of their other flavors a try! They are popular for a reason, after all.
What Other Flavors Of Red Bull Have Been Discontinued?
It turns out, cranberry Red Bull isn’t the only flavor that the company has discontinued over the years. In fact, a few other flavors have been discontinued as well.
Some other flavors of Red Bull that have been discontinued include:
- Plum Twist
- Beach Breeze
- Silver Lime
- Arctic Berry
- Total Zero Cherry
- Total Zero Orange
- Edicion Limòn
Could Cranberry Red Bull Ever Come Back?
Yes, it’s possible that cranberry Red Bull may return one day. However, the company has shown no indication that this will happen any time soon.
After all, it is not as if the company would ever destroy the recipe.
Other companies have discontinued and brought back flavors in the past. Therefore, it’s not outside of the realm of possibility.
However, seeing that the choice to discontinue cranberry Red Bull was fairly recent, it may be quite a few years before it ever returns. As of right now, there seems to be no official plans to bring it back.
Sign the Change.org Petition!
While researching online about cranberry Red Bull, we’ve come across a petition on Change.org asking to bring cranberry Red Bull back.
It should be noted that Change.org petitions don’t actually compel anyone to look into the matter, let alone make any decisions. Red Bull is a private company, and can ignore the petition completely if you want to.
However, the petition is still actively acquiring signatures to this day, and can be one way to show your support for the cranberry flavor returning.
Ultimately, corporations like Red Bull GmbH make their decisions based on money. The more support they receive for a flavor coming back, the more likely they are to make it happen.
Unfortunately, cranberry Red Bull has been completely discontinued, and is no longer available for purchase.
However, Red Bull offers plenty of other flavors that taste great as well.
I hope that you’ve found this article helpful. If you have any other questions about Red Bull, please ask them using the comment form below.
Wishing you the best,
– James McAllister