Q&A: When Is It Okay To Create Content On Multiple Topics?

Context: The asker is interested in a wide variety of topics, and wants to know if it’s okay to publish them as long as they keep them in separate sections of their website, or creates separate YouTube channels for them.

Answer:

This always comes down to a fundamental question you have to ask yourself: Who is the underlying audience you’re trying to serve – and would the content still be applicable to them?

The truth is, it’s never about niches. It’s always about the person you’re trying to serve with your content.

Take a guitar player for example. Even if you started out publishing content about how to play the guitar, there is a whole myriad of other topics this person would also be interested in. For example:

  • Recording
  • Songwriting
  • Performing on stage
  • Starting a band
  • Producing an album
  • Marketing (if they do live shows)
  • Mixing / mastering

…and a whole lot more!

The thing is, each one of these could be there own niche. But, producing content on these topics would still be both relevant and valuable to someone learning guitar – especially once they’ve gone beyond the beginner stage.

This is why instead of thinking in terms of choosing a niche, it’s better to think in terms of what sort of person you want to serve.

That being said, there are a few issues with publishing content in multiple niches. Notably…

  1. You will lose SOME people. If you only ever publish on the same topic, you can be sure everyone will be interested. As soon as you add other content into the mix, at least a small portion of your audience won’t be interested in it – or at least, not interested in hearing it from YOU. They may prefer the same content delivered from someone they deem to be more of an expert in that specific area.
  2. Google may not rank your site as highly if you publish on many different topics, as they deem you less of an authority in them. This is only an issue if you rely on Google for your traffic.

In my course, The Creator Success System, I recommend creators start out by focusing very niche, so people will start binging all of the content you have available.

However, you can certainly branch out over time, as long as you’re serving the same audience!

Of course, if you aren’t creating content for money or views, it doesn’t really matter, and you should just do whatever brings you the most personal fulfillment.

– James McAllister

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Q&A: Is Sharing My Posts On Social Media Considered ‘Duplicate Content?’

Context: The asker wants to copy the blog post that they’ve written, and publish it on social media to increase exposure.

Answer:

Thankfully, I’m happy to share that this is not an issue.

However, it’s probably not that great of an idea either.

Here’s why – it’s important that the content you’re publishing is actually a good fit for the platform that you’re trying to publish on.

Although Twitter / X now allows you to write tweets that are 10,000 characters long, the reality is that nobody wants to read an entire blog post on social media. Put quite simply, this is not what people came to the platform for, so it’s going to be glanced over and not have as powerful of an effect as it could have.

Instead, I recommend repurposing the content, so it is contextual to each platform.

For example, instead of copying and pasting your entire blog post or article, instead determine the key points of the article. This can be made into a long-form tweet, simply outlining the main things that you want people to know.

That same tweet can make the basis for a short-form video, that can be published on TikTok, Instagram Reels, and YouTube shorts.

This allows you to publish the same content across 5 platforms instead of 1, without taking a bunch of extra time to produce.

Best of all, if your goal is to get blog article reads, simply link to your blog article for people that want to learn more!

So no, even if you copy and paste the content, it won’t be considered duplicate (though to be safe, wait for your blog post to be indexed and show up in Google search before publishing it elsewhere.)

– James McAllister

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Will ChatGPT Replace Google? (An Honest Assessment)

It goes without saying, but ChatGPT is one of the most revolutionary pieces of technology that has ever been released.

Considering it can answer questions about almost any topic – no matter how nuanced, this has led some people to wonder – where does this leave Google, and why use Google at all if ChatGPT can just generate an answer for you?

This question has left both experts and Google themselves scrambling, but we have some answers.

So, in this article I’ll cover everything that you need to know!

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How Many Blog Posts Do You Need Before Traffic Comes In?

If you’re new to blogging and you’ve already published a few posts, you may be wondering – when does the traffic start coming in?

As a matter of fact, one of the most common frustrations that new bloggers face is this. They publish quite a few articles on their new sites, excited for their audience to start building. Except, after waiting weeks or even months, their blog is still a ghost town.

Don’t worry – this doesn’t necessarily mean that there’s anything wrong with your website, or even the approach you’ve been taking with your content.

In this article, we’re going to cover how many blog posts you need, before you start receiving traffic. Then, we’re going to cover how you can speed up the entire process, and get visitors coming in more quickly.

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Affiliate Marketing Success After Google’s Product Reviews Update

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Google recently released an update targeting product review websites, which has sent Amazon Affiliates scrambling.

It makes sense. Amazon affiliates have been hit hard this last year, with Amazon cutting commission rates and making it even more challenging to make money with the program.

But is Google’s product review update the final nail in the coffin?

No, and in this article I’ll show you why it can actually be a good thing.

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5 Small Tweaks To Drastically Improve Page Loading Times

Note: Listen to this post instead using the audio player below, and consider subscribing on your favorite podcast player!

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More so than ever before, speed matters – and your website is no exception. Both your visitors as well as Google expect you to have a website that loads quickly.

A fast loading speed is no longer something that’s nice to have. Today, it’s a requirement.

Websites that load quickly rank higher in search engines, enjoy a reduced bounce rate, and higher engagement. It’s estimated that Amazon would lose $1.6 billion annually if their checkout page loaded just one second slower.

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