They say if you’re a jack of all trades, you’re a master of none.
I’m sure you likely know that are tons of different ways to make money online today. Blogging. CPA. eBooks. eCommerce. Freelance. YouTube. The list goes on and on.
Today, we have more opportunities available to us than ever before. Today, we’re no longer limited with our options – anyone can start chasing any tactic they wish. This is both a blessing and a curse.
Today, we are facing an ongoing issue called information overload. We have so much information available to us, we don’t know what to do with it. Our attention spans and our ability to focus is declining at a rapid rate. This is bad enough already, but it gets significantly worse when we combine information overload with our emotions.
We humans are emotional creatures. We like to feel. We get excited when we hear about new prospects that can make us money. As a result, some people end up chasing these prospects relentlessly. When they don’t work, they jump at the next opportunity that is presented to them without giving it much thought. This is a huge issue. Every time I see someone post an article covering a ton of different ways to make money online, I cringe. It’s good to introduce people to multiple opportunities. It’s a huge mistake to encourage people to attempt all of them.
The fact of the matter is, no one opportunity is going to pay off quickly. It takes time, effort, and dedication to succeed with any money making method. If you’re unwilling to focus long enough, you’ll give up long before the method becomes profitable. You’ll try a bunch of different tactics, make no money, and then claim making money online is a scam (yes, I see people say this often!)
The key is to choose the one money making method that’s most interesting to you, so long as it is profitable and scalable. Once you choose it, stick with it. If others are making money from it, there’s nothing stopping you from doing the same. The people that are making money are the ones who stuck with it for the long term. Not the ones that threw a bunch of different opportunities at the wall in hopes that one of them would stick. It doesn’t work that way.
Perfecting Your Craft – Then Move On To Another One
Even when you drill down to a specific method, you’ll still naturally be better in some areas than others. Let’s take blogging for example. There are several core aspects that make a successful blog, several of which being writing, marketing, and selling. The unfortunate reality is that you have to be decent at all three of these aspects if you want to have a blog that makes money. That being said, you should focus on your strengths first and build around that.
I have never been the best writer. I’d love to write out a ton of posts each week, but that’s not where my skill lies. I’m improving each day, but writing isn’t my main focus. I make up for this by marketing the heck out of each and every post I write. I make up for my lack of posting by driving more traffic to the individual posts. I may rank better in search engines if I wrote more each week, but I make up for it with my marketing efforts. And it’s working for me!
Still, I wouldn’t have as great as a business without a blog, therefore it’s important I still work hard to ensure my writing doesn’t suck. Likewise, I make sure that my marketing efforts drive sales, and constantly aim to improve my ability to sell. This is after all, the reason I’m in business 🙂
Getting back to my original point, I can’t stress enough how important it is to stick with your work. While running an online business requires a multitude of skills, you can’t aim to be a jack of all trades. Online, it’s far better to be a master of one – that’s what’s going to separate you out from the fierce competition and end up providing your paycheck.