I remember it like it was yesterday…

“Build up a site, throw Google AdSense on it, and collect checks every month!”

The funny thing was, that sort of idea was actually feasible not so long ago. If you had great content and could get people on your site, you actually could make thousands of dollars a month with AdSense alone.

If somebody told me the same thing today, I’d have to wonder what it is they’re going to try and sell me shortly afterwards, because making money from AdSense is not quite as easy as it was just a few years ago. Here are four reasons why building a business around AdSense may be a bad idea, and what I’d do instead if I were starting out today.