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It’s amazing how different two businesses can be, even if they’re within the same market, serving the same customers.
The right business has the power to build your dream life, making you excited to get up and work each day. The wrong business can make you so miserable, you’d do anything to get rid of it – even if it’s making you a lot of money.
You may have been told how you need to have a natural interest in the market you’re working in. What’s often neglected however is whether or not you’ll enjoy the day-to-day tasks involved with running your specific type of business.
After all, the day-to-day work involved with manufacturing and selling saxophone accessories, vs. running a business teaching others to play saxophone online will be drastically different – even though these people will likely serve the same customers.
If you’re planning to start a new business, I want to make the case for building something content-based – something like a blog, YouTube channel, or podcast (better yet, building a complete personal brand involving all of them.) While these business can take longer to build up, the numerous benefits I’m about to list more than make up for it!