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October 22, 2019 by James McAllister 6 Comments

This Long-Term Content Strategy Offers An Unbeatable ROI

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When content marketing is done right, it can be one of the most powerful marketing channels available.

Good content marketing can offer a return that far exceeds most other marketing spend, both in the short and the long-term.

Content has the power to drive visibility and awareness to your brand years after its initial publication, and continue making money for you around the clock.

After all, each piece of content can act as an entrance door for your brand, making consumers aware of what you have to offer and naturally moving them closer and closer to a sale.

The potential is insane.

The real power of content marketing however, comes when you can begin utilizing these benefits at scale – releasing more and more content that all works together in a system, each piece building each other up.

By developing a framework that fosters this long-term growth, you ensure that each piece of content that you release continues to build up your brand. Permanently.

In this article, let’s go over how you can create a content marketing strategy that continues to work for you, and build your brand over the long-term. These strategies aren’t specific to any one platform. They’ll work whether you’re utilizing blogging, YouTube, podcasting, social media, something else entirely, or a combination of all of these.

Let’s get to it!

[Read more…]

Filed Under: Creating Content Tagged With: Content Marketing, Content Strategy

June 25, 2019 by James McAllister 14 Comments

Don’t Become A ‘Blogger’ – Build A Personal Brand

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Is blogging dying?

Is it still worth starting a blog today?

Will blogs soon become a distant thing of the past?

You’d be surprised how often questions like these are asked. As a matter of fact, people have been wondering if we’re approaching the end every single year, without fail. Since blogging first entered the mainstream, people have predicted its demise.

The answer however, is not so clear.

It hinges entirely as what we actually consider to be blogging. In one set of circumstances, a new blogger will never get off the ground. In another, their blog can take them to unimaginable successes.

The difference? How you position yourself in the marketplace.

[Read more…]

Filed Under: Creating Content

May 30, 2016 by James McAllister 9 Comments

Blogging: Good, Fast, Cheap. Pick Two.

How many times have you had someone try to sell you the ‘magic formula’ that would instantly take your blog to massive success?

How many gurus have you landed into that sell the dream, tricking you into believing that online success is as easy as buying their (ridiculously priced) program?

Unfortunately, you can’t have it all.

When it comes down to achieving blogging success, it comes down to this:

You can have it good, you can have it fast, or you can have it cheap – but you can only have two of the three.

This means any way you go about it, you have to make choices, and you have to make sacrifices.

Let’s over each one of these combinations so you can decide which will fit your style the best. [Read more…]

Filed Under: Creating Content, Creating Your Website

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