When starting a new blog, one of the most questionable things is how often you should update it. How often you should publish a new blog post. Some say that if you want to rank above your competitors, you need to publish a new article everyday. But is this true? Should you blog everyday? 

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Note: This post is now considered to be outdated, as Authorship was not rolled out fully due to poor adoption. While Google still shows interests in pursuing some sort of authority ranking for content creators themselves, the specifics mentioned in this post are no longer relevant.

Ranking in search engines is so much different than it used to be. When search engines were new, you were able to rank highly in Google just for mentioning your target keywords multiple times on each of your pages. These days, it’s not that easy. In fact, it’s getting harder and harder to rank highly in Google, which is why you need to start building your Author Rank now. 

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Viral vs Organic Traffic

Which of these two options sound better to you? One, you could have a blog post go viral, bringing thousands of visitors to your website in one day. Or two, you could have one well optimized post that brings you a small amount of organic traffic (that is, traffic from search engines) each day. A lot of people would choose option one – how cool would it be to see hundreds of shares on one of your post, hundreds of visitors browsing your website at one time, right? Well guess what – a lot of people are wrong. The steady organic traffic would by far be the best option, and here’s why. 

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Back in the early days of the internet, we as readers were forced to deal with whatever we can get. There weren’t near as many websites out for us to read – we couldn’t pick and choose what websites we wanted to visit. If we wanted something, sometimes we only had one option.

Those times are gone.

By making one of these five mistakes, you can pretty much ensure your readers will bounce off your website, before reading a single word. This results in a loss in potential revenue. You wouldn’t want that, would you? No, you wouldn’t, so let’s get started with number one.

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People
What if I told you that you could double your traffic with one sentence? One sentence, that would make reading the rest of your article irresistible? One sentence that could put more cash into your pocket? Can you guess what it is? That’s right, it’s your article’s title.
In this post, I’m going to teach you how to write great article titles that will draw in thousands of readers.

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