Every marketer has made mistakes. You’ve made mistakes, and I’ve made mistakes. Some of us try to hide it and pretend we’re perfect at everything we do. I’m not that type of person. I don’t hide my mistakes – I embrace them.
Those on my email list know all about my mistakes, including this one. Often, I get to hear their mistakes as well. Together, we learn. We become better. We make progress, and avoid making the same mistakes over again.
Today, I want to share with you one of the biggest mistakes I ever made. A mistake many others are bound to repeat if they are not prepared to avoid it. A mistake that may end up costing you thousands and thousands of dollars as it did for me.