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Oh boy, here we go.
I wanted to put out this PSA, because I see this on a near-weekly basis – both in the blogging space, and the eCommerce space.
Many bloggers have been sold the lie that if they put out “great content” and work hard, people will magically find it, they will amass an audience of raving fans, and you’ll be able to retire to a life of luxury.
The same thing happens in eCommerce. Launch a Shopify store, put some products up, and the sales will roll in.
Of course, it doesn’t take very long to discover that things aren’t so simple.
So, you may find yourself asking, what gives? Where is everybody? Where’s the money? [Read more…]