Have you ever heard the phrase, ‘work smart, not hard’? Wonder what genius came up with that one? The idea that there is some ‘secret strategy’ guaranteed to make you riches without any real effort is ridiculous. Just as ridiculous as the idea that if you just work hard enough (even if you’re doing the…
When choosing a niche or simply measuring your business progress, it’s easy to focus on your total audience size. We all want to have as big of an audience as possible. We see websites with hundreds of thousands or even millions of visitors and think, “Why couldn’t that be me? What am I doing wrong? My…
We’re at an interesting time in entrepreneurship, particularly for small businesses. Things aren’t the same that they used to be. As a society, our lives are radically different than they were 10 years ago, and marketing has changed as well. So has the way we learn. New entrepreneurs aren’t getting their business advice from textbooks…
Every action you take in business either costs you money, or it costs you time. As entrepreneurs, it goes without saying that we very well may be low on both of these. From the new business owner working a full-time job on top of running their business, to the cash-strapped company that can’t afford to…
How many email subscribers do you need to make money? This is a question that I get asked quite frequently, and unfortunately it doesn’t always have a straightforward answer. While I won’t be able to give you an exact number to strive for, I’d like to point out some variables that can affect your earnings…
Note: This article was written over 5 years ago, and may be outdated. Having spent over $100,000 in Amazon pay-per-click ads across of hundreds of campaigns, I’ve learned a lot of lessons that wouldn’t have been obvious at the beginning. Relatively speaking, Amazon PPC is still a relatively new platform, and it is constantly evolving….
When it comes to selling digital products – especially courses, there are a few routes you can take. On one-hand, you can release your course as a one-off payment. The customer purchases it, and they have access to it forever. On the other hand, there has been a rise in membership sites / subscription services…
One of the easiest ways to differentiate your business from others in your industry is to make customer service a priority. Every business likes to think that they have good customer service, but there is an enormous difference between good customer service, and truly exceptional customer service. And your customers can clearly tell the difference. Fortunately, crafting…
One of the quickest ways to improve your website’s conversion rate and increase your sales is to implement live chat. Live chat may be the most effective way to offer customer support – both pre-sale and post-sale, in today’s day and age. It’s far quicker to communicate than email, and allows you to accomplish so…
What makes your company unique? Why do people buy from you? In business, you can typically offer two of these three things, if you work hard: A high quality product or service. An impressive overall shopping experience, with great customer service all around. A low price. However, you can not realistically offer all three of…