Which of these two options sound better to you? One, you could have a blog post go viral, bringing thousands of visitors to your website in one day. Or two, you could have one well optimized post that brings you a small amount of organic traffic (that is, traffic from search engines) each day. A lot of people would choose option one – how cool would it be to see hundreds of shares on one of your post, hundreds of visitors browsing your website at one time, right? Well guess what – a lot of people are wrong. The steady organic traffic would by far be the best option, and here’s why.Â
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