Link Whisper Review: How I Built 811 New Internal Links With Link Whisper

Note: Listen to this post instead using the audio player below, and consider subscribing on your favorite podcast player!

iTunesGoogle PlayPlayer EmbedShare Leave a ReviewListen In A New WindowDownloadSoundCloudStitcherSubscribe on AndroidSubscribe via RSSSpotifySpotify

Internal linking is a strategy that’s often over-looked by many website owners, yet it’s extremely important.

Not only will proper internal linking help your pages to rank higher on Google, but they’re very important to helping Google crawl your website.

The SEO benefits are huge.

On top of that, internal linking lowers bounce rates, helps to engage your readers, and makes your brand much more memorable to your audience.

Unfortunately, knowing when and where to link to isn’t always easy. As your website grows, it becomes increasingly difficult to actually keep track of what posts you have published on your site.

Chances are, there are hundreds of internal links you could add to your posts right now that are extremely relevant. Each one of these helping to boost your on-page SEO.

One easy to do this is by using the plugin Link Whisper. Link Whisper scans all of your pages, and intelligently provides recommendations for you – making it possible to add hundreds of links in only a couple of hours!

In this article, I’ll go over all of the features and provide my full review of Link Whisper.

 Read More

7 Creative Ideas For Instagram Story Content – Instagram Stories Strategy

Note: Listen to this post instead using the audio player below, and consider subscribing on your favorite podcast player!

iTunesGoogle PlayPlayer EmbedShare Leave a ReviewListen In A New WindowDownloadSoundCloudStitcherSubscribe on AndroidSubscribe via RSSSpotifySpotify

Although Instagram Stories have been around for a while now, the vast majority of marketers are not utilizing them to their full potential.

Even those posting story updates regularly have no real strategy for their Instagram stories, and they’re paying the price because of it.

Stories have the power to build connection with your following that your main feed never could, and if you learn to tap into their power, it’s possible to do very well – even without a large following!

In this article, I want to share 7 Instagram story content ideas to consider trying out. If you can implement even one of these into your business going forward, you’ll find that creating engaging content regularly becomes much easier!

 Read More

7 Tactics To Foster More Engagement On Social Media

Note: Listen to this post instead using the audio player below, and consider subscribing on your favorite podcast player!

iTunesGoogle PlayPlayer EmbedShare Leave a ReviewListen In A New WindowDownloadSoundCloudStitcherSubscribe on AndroidSubscribe via RSSSpotifySpotify

Yesterday, you were exposed to between 4,000 and 10,000 marketing messages – but how many of those do you actually remember?

Out of those that you remember, how many actually sparked a powerful enough reaction in you to affect your opinion of that company?

Chances are, not very many. In fact, you unconsciously filtered out the vast majority of advertisements without even realizing that they were there – despite the fact that your eyes likely did pass over them.

As entrepreneurs, we often make the mistake of believing that more eyeballs on our offer is a good thing, without taking into account an important fact – if no results are actually being delivered, we are wasting our time and money for no good reason.

As social media marketers, we make the mistake of prioritizing reach – acquiring new followers, going viral, chasing social shares and retweets, even if it means that our messages fall onto deaf ears.

That’s a problem.

Social media marketers do best when they prioritize engagement first, building a framework that actually connects with the audience. Once this framework is in place, only then can it be effectively scaled by amplifying reach.

In this article, I want to help you develop that framework. Let’s look over 7 methods we can utilize to improve engagement on social media, and build a more meaningful connection with our audience.

 Read More

7 Exciting Ways Blogging Can Benefit Your Small Business

Note: Listen to this post instead using the audio player below, and consider subscribing on your favorite podcast player!

iTunesGoogle PlayPlayer EmbedShare Leave a ReviewListen In A New WindowDownloadSoundCloudStitcherSubscribe on AndroidSubscribe via RSSSpotifySpotify

Blogging may be the single most effective way to market a small business, yet a surprisingly large number of people fail to take it seriously.

It’s cheap to start, and cheap to scale. It works in almost every industry. It generates sales in the short-term, and is an incredible brand-building tool in the long-term.

When it’s pulled off correctly, it can not only completely transform entire companies, but it can make it incredibly difficult for anyone else to even compete.

The potential here can not be overstated. My first ever hire was a content writer. There’s a reason blogging is at the core of all my companies, (including my eCommerce brands which have gone on to do millions in sales.)

The importance of blogging cannot be understated. In this article, I am going to make the case why it’s time for you to start a blog, and showcase all of the incredible benefits that blogging can offer your small business. Some of these will not be obvious, and I urge you to continue reading with an open mind – taking examples and imagining how they will fit in with your own business, and your existing marketing strategy.

 Read More

Don’t Put It Off – Why You Should Begin Utilizing Influencer Marketing Today

Note: Listen to this post instead using the audio player below, and consider subscribing on your favorite podcast player!

iTunesGoogle PlayPlayer EmbedShare Leave a ReviewListen In A New WindowDownloadSoundCloudStitcherSubscribe on AndroidSubscribe via RSSSpotifySpotify

Every so often, marketers are given access to an advertising platform that offers an incredibly good return.

Typically, these platforms are new, unproven, and businesses are weary about jumping on board. Because of this, they tend to offer an unusually high return for marketers that able to figure out how to utilize them, capitalizing on the inbalance of supply and demand.

Influencer marketing right now is one of these powerful, undervalued advertising channels that even now in 2019, is still underutilized and underappreciated.

Although it is not considered anything new (celebrity endorsements have been utilized in advertising for ages),  we’ve never been at a point where influencer marketing was so accessible to even the smallest of brands – it doesn’t have to cost a single dollar for you to start.

In this article, I intend to highlight some of the most compelling reasons you should begin your first influencer marketing campaign right now, or scale it up further if you’re already utilizing influencer marketing to grow your business. It doesn’t matter whether you’re selling a tangible or intangible product – influencer marketing can benefit your company and help you grow in the coming months.

Let’s look at some of these reasons in detail.

 Read More

Cold Email Outreach: A Detailed Strategy To Following Up Effectively

Note: Listen to this post instead using the audio player below, and consider subscribing on your favorite podcast player!

iTunesGoogle PlayPlayer EmbedShare Leave a ReviewListen In A New WindowDownloadSoundCloudStitcherSubscribe on AndroidSubscribe via RSSSpotifySpotify

It takes an average of 7 contacts before a person will make a deal with you.

90% of salespeople, marketers, and entrepreneurs will not follow up with a person more than 3 times.

Yet, 80% of deals are made on the 5th to the 12th contact.

Can you imagine all of the money that you’re leaving on the table?

This isn’t just applicable to making a sale. It could be arranging a meeting with an important person, pitching somebody to link to an article, or trying to get somebody to appear on your podcast.

Email outreach is more important than ever, yet a whopping 90 PERCENT of people will not even put the effort in to do it right.

It’s time to get relentless with your follow up. To form a strategy that will help you to achieve the results that you’re looking for.

Because clearly, the vast majority of us are leaving a LOT of money on the table.

The above statements should showcase just how important following up with people actually is. Therefore, this article will serve as a quick guide to getting started, showcase some examples, and help you to form a systematized strategy to make following up quick, easy, and effective.

 Read More