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The majority of profitable niches are divided into two main categories. Problem solving, and hobbies. The problem is, people have hard time deciding which they should enter into. This is understandable – it’s a big choice, and there are conflicting opinions everywhere.

One set of marketers will say that anything but problem solving niches are a waste of time, as buyers are desperate to solve their problems and are very willing to pay for an instant solution. Another set of marketers will insist that hobby niches are far more profitable, because the visitors that visit your site are more likely to return and purchase from you multiple times.

While both can be extremely profitable, problem solving and hobby niches are often tackled in drastically different ways. For this reason, we must dig a little bit further before we can decide which category would be more profitable for you.

How many times have you been told something like this:

“Write about something you’re passionate about and everything else will fall into place.”

You hear it everywhere. It’s been told to many of us again, and again, and again. But is it actually true? Can online success really summed to ‘follow your passion’?