They say if you’re a jack of all trades, you’re a master of none.

I’m sure you likely know that are tons of different ways to make money online today. Blogging. CPA. eBooks. eCommerce. Freelance. YouTube. The list goes on and on.

Today, we have more opportunities available to us than ever before. Today, we’re no longer limited with our options – anyone can start chasing any tactic they wish. This is both a blessing and a curse.

Today, we are facing an ongoing issue called information overload. We have so much information available to us, we don’t know what to do with it. Our attention spans and our ability to focus is declining at a rapid rate. This is bad enough already, but it gets significantly worse when we combine information overload with our emotions.

We humans are emotional creatures. We like to feel. We get excited when we hear about new prospects that can make us money. As a result, some people end up chasing these prospects relentlessly. When they don’t work, they jump at the next opportunity that is presented to them without giving it much thought. This is a huge issue. 

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Why are you reading this post? Let me take a guess – you’re on this blog right now because you want to build your business. You want to learn how to bring more traffic to your website and make more money. You’re looking for new information that will launch your business into insane profits.

Or maybe you’re looking for the real secret to making money online. In which case, you’re making a huge mistake.

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How many times have you been told something like this:

“Write about something you’re passionate about and everything else will fall into place.”

You hear it everywhere. It’s been told to many of us again, and again, and again. But is it actually true? Can online success really summed to ‘follow your passion’?

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When I began blogging seriously back in 2010, I made the same mistake so many others are doing at this very moment. I wasted an incredible amount of time doing what I thought was right, only to discover that my time could’ve been better spent elsewhere. I spent countless hours trying to bring visitors to my website, but I was doing it the wrong way.

My mistake? Trying to rank as highly as I could in search engines. 

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I’ve always felt that with enough dedication, anyone can start a new website and succeed. Even now in 2014, while ranking is difficult and expert marketers seem to have made it challenging to compete. Some say making money online today is impossible.  I’ve set out to prove them wrong.

However, I want to make sure this experiment is fair. Therefore, I’m going to level the playing field. I’m going to put myself in a brand new blogger’s shoes. This new niche site is going to be completely anonymous. This means I’m not going to use my Author Rank, current followers, my email list, or my current websites to drive traffic to this one. Other than knowledge, I will have no advantage over someone who is just beginning blogging today.

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Every marketer has made mistakes. You’ve made mistakes, and I’ve made mistakes. Some of us try to hide it and pretend we’re perfect at everything we do. I’m not that type of person. I don’t hide my mistakes – I embrace them.

Those on my email list know all about my mistakes, including this one. Often, I get to hear their mistakes as well. Together, we learn. We become better. We make progress, and avoid making the same mistakes over again.

Today, I want to share with you one of the biggest mistakes I ever made. A mistake many others are bound to repeat if they are not prepared to avoid it. A mistake that may end up costing you thousands and thousands of dollars as it did for me.

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