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One of the biggest misconceptions in marketing is that you need a large audience to make a large amount amount of money.

For most businesses, this simply isn’t true. It doesn’t take tens of thousands of followers on social media, readers on your blog, or subscribers to your email newsletter to make some serious money online.

It does however, take two things:

  1. The right people paying attention to your brand.
  2. A good system in place to maximize the lifetime value of each customer.

In this article we’re going to cover the first one. Let’s discuss a few proven, time-tested , and free methods to attracting hyper-engaged fans, that will flow your brand the sales, attention, and fan base it needs to flourish for years to come.

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We’re at an interesting time in entrepreneurship, particularly for small businesses.

Things aren’t the same that they used to be. As a society, our lives are radically different than they were 10 years ago, and marketing has changed as well.

So has the way we learn.

New entrepreneurs aren’t getting their business advice from textbooks or college courses. They’re getting it from online gurus or major online personal brands, who may have an agenda of their own that they’re pushing on you.

One piece of advice in particular that I’ve seen consume entrepreneurs is this:

“Hard-selling is bad, just focus on branding!”

I’m here to tell you why this often isn’t true, and help you find the balance between direct response marketing, and branding in your small business.

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Running a business is hard. Running a business by yourself is even harder.

When you’re doing things on your own, you’re responsible for everything. Every little aspect that goes into running a business is put on your shoulders.

This balancing act is tough, and it’s no wonder why so many new entrepreneurs don’t make it.

In this article, let’s look over some of the most important skills for solopreneurs to develop, if their goal is to eventually grow to massive levels.

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It’s a well-known fact that creating your own product is one of the greatest ways to make money from your website, YouTube channel, or podcast.

You build something you already know your audience is interested in, and offer it for sale.

More so than any other product you’ve promoted before, buyers pull out their credit cards, because they already know, like and trust you.

After all, the free content you put out is already great, so whatever you’re charging for must be really freaking good.

However, most bloggers don’t offer their own products for sale, which perplexed me a little bit. After asking a bunch of bloggers, YouTubers, and podcasters why this is, the response was almost always the same:

“I don’t have time to create my own product. Besides, I can just offer other people’s products as an affiliate.”

This post is going to destroy that excuse once and for all. In this article, I will share with you 5 product ideas you can start and begin selling this week.

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In business, true safety is hard to come by.

Regardless of how hard you work, or how we’ll you’re doing now, things change.

Your product becomes obsolete, or a new, larger competitor enters your market. You’re hit with a baseless lawsuit, but still have to shell out  huge amounts of money for legal fees. You end up having a medical emergency, and have to take on serious debt just to get by.

These are all things we don’t like to think about, but become a reality for so many entrepreneurs. It’s not fair, but its a reality for far too many people.

And sadly, their companies often die in the process, and their lifestyle changes almost immediately.

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How can you be sure your business will be alive 5 years from now, when the statistics are stacked against you?

“But I’ve passed the initial hurdles,” you may say. “My business is already pulling in healthy revenue.”

Sorry to say it, but one of the most vulnerable places you can be in with business, is a place where you’re doing well.

Even worse if you’ve been doing well for a long time, without much change.

The most at-risk entrepreneurs aren’t the ones first starting out, nor is it the ones dominating their spaces at the moment – it’s the ones somewhere in between.

Companies who are not aware of that fact are in trouble, and will only suffer greater losses as time goes on. In this article, we’re going to poke at some of your businesses’ vulnerabilities, and discuss strategies you can begin implementing to future-proof your business today, so you can survive the rapidly changing world in the future.

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