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It should go without saying, but some markets are more difficult to compete in than others.
While low-competition markets are easy to break into and even a beginner can establish an audience without any serious marketing efforts, others are difficult to even establish an initial audience. It could take months and hundreds of hours of work before entrepreneurs in these markets experience any return at all.
Fortunately however, expensive markets tend to offer great rewards in return. After all, a market becomes competitive due to the fact that there’s so much money to be made, and competitive markets offer incredible opportunities to scale.
In this article, my goal is to shorten the time it takes you to succeed in these markets – sharing with you tactics and strategies myself and others have utilized to build our brands in competitive industries.
Over the years, I’ve competed in both small, refined niches, as well as major markets like business and parenting.
These are markets that have insane amounts of brand loyalty, and getting a consumer to make regular visits and purchases is very tough, and often quite expensive.
There is a healthy degree of skepticism to newcomers, and establishing any sort of name for yourself, let alone growing an engaged audience, can be difficult.
While my baby product brand is far from being a household name, we’ve managed to carve out our own niche market, and our blog audience and customer base is growing every day. I only mention this to show that what I’m about to share with you actually works, and can be applied to your business regardless of the market. I’ve used these strategies to build my personal brand here as well.
So, without any further ado, let’s begin.