Context: A new content creator wants to start publishing content online, as anonymously as possible. This includes a pen name, and a non-identifiable backstory. One thing they’re stuck on is a photo of themselves, which is important to build connection with their audience. They’re wondering if it’s alright to use AI to generate a profile photo to use on their social media pages, and author bio.
Answer:
There are a few things to consider, before doing this – at least in my opinion.
Personally, I don’t see anything morally or ethically wrong with it. It’s no different than using a stock photo, which content creators have been doing since the web 1.0 days back in the 90’s. In fact, it’s even more ethical in my opinion, because you’re not using the actual picture of someone else.
(Though, keep in mind that AI photos are not copyrightable, which means technically other people would be allowed to use the same picture.)
Some might say this is misleading to a potential audience, but I see it as relatively harmless. Most people would understand if you explained your decision to do so, as we can empathize with your desire to remain anonymous.
That being said, there are business implications.
Most notably, it is quite restrictive for you in the future.
If you use a pen name, there is no reason you can’t carry that same pen name with you to the grave. As soon as you create a fake image of yourself to use however, you’re kind of stuck with it forever.
Yes, you can generate a new photo in 5 years that is similar and looks older, but unless you really are careful, the two people won’t look similar enough to pass off as the same person. Someone who is suspicious may notice.
Additionally, just because you wish to remain anonymous right now, does not necessarily mean you’ll feel the same way in the future.
If you want to suddenly start doing video in the future – something I really recommend to creators due to its ability to build trust and recognition more than any other content medium, you’ll have problems.
After all, imagine if someone had an image of you in their head for years, and all of a sudden you did a video where you look completely different!
In conclusion, it’s legal, and I don’t personally believe it’s unethical. However, it may not be the best business decision for the long-term.