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Having spent over $100,000 in Amazon pay-per-click ads in 2019 across of hundreds of campaigns, I’ve learned a lot of lessons that wouldn’t have been obvious at the beginning.
Relatively speaking, Amazon PPC is still a relatively new platform, and it is constantly evolving. New tools and advertising strategies are coming out all the time, and there isn’t as much known about the platform vs something like Adwords or Facebook ads.
Therefore, I wanted to release this post to share all of my key findings over the last year.
Let’s look over some key Amazon pay-per-click strategies that have been helping me to reduce ACoS and make more sales on Amazon!