One-Off Courses Vs. Membership Sites – What’s Best For Your Info Product?

Note: Listen to this post instead using the audio player below, and consider subscribing on your favorite podcast player!

iTunesGoogle PlayPlayer EmbedShare Leave a ReviewListen In A New WindowDownloadSoundCloudStitcherSubscribe on AndroidSubscribe via RSSSpotifySpotify

When it comes to selling digital products – especially courses, there are a few routes you can take.

On one-hand, you can release your course as a one-off payment. The customer purchases it, and they have access to it forever.

On the other hand, there has been a rise in membership sites / subscription services – entrepreneurs offering access to all of their courses, for a recurring monthly fee.

I’ve spent a lot of time pondering what option I wanted to pursue myself, and had the opportunity to really dive deep into the pros and cons for each strategy.

In this article, I want to help you make your decision, by covering the advantages of disadvantages to selling online courses in a flat, one-time fee, vs a recurring membership option. I don’t think there is a clear best choice for everybody, so I’m going to help you decide what the best option is for you.

 Read More

8 Online Course Selling Mistakes That Are Killing Conversions

Note: Listen to this post instead using the audio player below, and consider subscribing on your favorite podcast player!

iTunesGoogle PlayPlayer EmbedShare Leave a ReviewListen In A New WindowDownloadSoundCloudStitcherSubscribe on AndroidSubscribe via RSSSpotifySpotify

You’re not making anywhere near the level of course sales that you could be.

It doesn’t matter if you have the cheapest price point, or the largest number of lectures.

It doesn’t matter if you’ve hired a professional copywriter, and paid them tens of thousands of dollars to build your landing pages.

It doesn’t even matter that you have the absolute best course on the market right now.

You’re not making anywhere near the level of course sales that you could be.

And that’s okay. But I want to help you change that.

When you’ve put so much time and energy into creating an awesome product, it’s natural to want to get it into the hands of as many people as possible. However, almost all course creators make some common mistakes that severely hinder their ability to acquire new students.

In this article, let’s look over these mistakes in more detail, and discuss practical strategies you can use to begin increasing your sales right away.

 Read More

You’re Not Done – Improving Your Info Products Long After Release

Note: Listen to this post instead using the audio player below, and consider subscribing on your favorite podcast player!

iTunesGoogle PlayPlayer EmbedShare Leave a ReviewListen In A New WindowDownloadSoundCloudStitcherSubscribe on AndroidSubscribe via RSSSpotifySpotify

There are a lot of beautiful things about digital products, that physical products simply can’t compete with.

Instant distribution, for one. There’s no need to deal with picking and packing, shipping and returns. You can put it up for sale, and it’s available for consumption instantly.

Ease of creation is huge as well – there’s no need to deal with foreign factories, import laws, and ordering thousands of units at a time to meet factory minimums.

This is why digital products are so popular for bloggers, vloggers, and other content creators online. The risks are low, and upsides are very high.

However, perhaps one of the greatest benefits that digital products have is the fact that they can continuously updated over time. They never have to be truly complete, and always have room to be improved. Because of this, it’s possible to start out with something very small, and have it blossom into something truly amazing as time goes on.

In this article, we’ll go over more about why you need to be updating your products, and how to do so in a way that continues stacking on value for your customers.

 Read More

An Open Letter To Udemy

Dear Udemy,

You probably don’t know me that well. With only 5,000 students and 6 courses, I’m only a small fish in a big pond compared to some of the other instructors out there. However, despite how much you claim to value every instructor on your platform, we have had no say in the interesting string of changes you’ve chosen to force upon us this past year.

I have been able to grit my teeth and adapt when changes started occurring, understanding this was your platform and that our interests were aligned. Unfortunately however, the recent string of changes has led me to believe that Udemy’s new motto is “if it’s not broken, then break it!”

 Read More

Udemy vs. Self-Hosting – What’s Best For Your Online Course?

You’ve put a lot of time into creating your online course. You’ve wrote the scripts, shot the video, handled the editing, and you’re ready to publish.

But wait – what are all of these different marketplaces? Should you sell your course on Udemy? What about Skillshare? ULearning, LinkedIn Learning, Teachable?

Should you go wide and get your course on all of these websites? Or should you keep it close and sell your course through your own website instead?

The truth is that there are a lot of options, and the option that’s best for you is going to depend on your own goals as an instructor, marketer, and entrepreneur. Let us explore several different strategies that the top instructors are currently using to maximize their revenue, so you can identify and choose whichever strategy fits your goals the best. 

 Read More

The Ultimate MemberPress WordPress Plugin Review

I recently stumbled upon a new WordPress plugin called MemberPress that would end up becoming an integral part of my website.

This plugin would not only provide the basis of my future membership website, but is also being currently used to host both of my products – my book, and my video course.

I have spent a lot of time with the plugin so far and while I still have a lot to learn, I know enough to give a fair review of MemberPress.

If you’ve been sitting on the fence with MemberPress or you just want to know more about it, read on. There’s a lot to cover!

 Read More