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Every so often, marketers are given access to an advertising platform that offers an incredibly good return.

Typically, these platforms are new, unproven, and businesses are weary about jumping on board. Because of this, they tend to offer an unusually high return for marketers that able to figure out how to utilize them, capitalizing on the inbalance of supply and demand.

Influencer marketing right now is one of these powerful, undervalued advertising channels that even now in 2019, is still underutilized and underappreciated.

Although it is not considered anything new (celebrity endorsements have been utilized in advertising for ages),  we’ve never been at a point where influencer marketing was so accessible to even the smallest of brands – it doesn’t have to cost a single dollar for you to start.

In this article, I intend to highlight some of the most compelling reasons you should begin your first influencer marketing campaign right now, or scale it up further if you’re already utilizing influencer marketing to grow your business. It doesn’t matter whether you’re selling a tangible or intangible product – influencer marketing can benefit your company and help you grow in the coming months.

Let’s look at some of these reasons in detail.