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When you’re just starting out online, getting initial sales can be tough.
You don’t have the data you need to optimize your sales pages. Even worse, that data seems so far out of reach because you’re hardly making any sales.
Listen – your product may be a great value, it may eventually go on to become a best seller without any changes at all from you.
The problem right now may simply be that the person doesn’t trust you. Not only that, but even though their heart is looking for reasons to buy, their brain is instilling fear, doubt, and uncertainty in them.
Ultimately, a lack of trust kills conversions even more quickly than a high price does.
Remember – when people feel that your product is more valuable than what you’re asking for it, and they trust your company enough that you’ll deliver on that value, they will buy.
It all comes down to that.
In this article, let’s look over how you can begin building that critical, initial trust for your website. These methods are the same regardless of whether you’re a blogger, eCommerce store owner, course creator, book author, or anyone else selling physical and digital products online.