If you’ve ever looked around inside of your Etsy dashboard, it can seem a little bit confusing.

There are a lot of stats and analytics that Etsy provides to us – and while these are quite useful to have, it can be a little overwhelming if you aren’t sure what everything means.

One of the most common questions that Etsy shop owners wonder is this – what is the difference between views and visits on Etsy? Why are views so much higher than visits, and how can I make sense of both of these numbers?

In this article, I’ll cover everything you need to know.