Context: The asker wants to copy the blog post that they’ve written, and publish it on social media to increase exposure.
Answer:
Thankfully, I’m happy to share that this is not an issue.
However, it’s probably not that great of an idea either.
Here’s why – it’s important that the content you’re publishing is actually a good fit for the platform that you’re trying to publish on.
Although Twitter / X now allows you to write tweets that are 10,000 characters long, the reality is that nobody wants to read an entire blog post on social media. Put quite simply, this is not what people came to the platform for, so it’s going to be glanced over and not have as powerful of an effect as it could have.
Instead, I recommend repurposing the content, so it is contextual to each platform.
For example, instead of copying and pasting your entire blog post or article, instead determine the key points of the article. This can be made into a long-form tweet, simply outlining the main things that you want people to know.
That same tweet can make the basis for a short-form video, that can be published on TikTok, Instagram Reels, and YouTube shorts.
This allows you to publish the same content across 5 platforms instead of 1, without taking a bunch of extra time to produce.
Best of all, if your goal is to get blog article reads, simply link to your blog article for people that want to learn more!
So no, even if you copy and paste the content, it won’t be considered duplicate (though to be safe, wait for your blog post to be indexed and show up in Google search before publishing it elsewhere.)
– James McAllister