Context: The asker is interested in a wide variety of topics, and wants to know if it’s okay to publish them as long as they keep them in separate sections of their website, or creates separate YouTube channels for them.
Answer:
This always comes down to a fundamental question you have to ask yourself: Who is the underlying audience you’re trying to serve – and would the content still be applicable to them?
The truth is, it’s never about niches. It’s always about the person you’re trying to serve with your content.
Take a guitar player for example. Even if you started out publishing content about how to play the guitar, there is a whole myriad of other topics this person would also be interested in. For example:
- Recording
- Songwriting
- Performing on stage
- Starting a band
- Producing an album
- Marketing (if they do live shows)
- Mixing / mastering
…and a whole lot more!
The thing is, each one of these could be there own niche. But, producing content on these topics would still be both relevant and valuable to someone learning guitar – especially once they’ve gone beyond the beginner stage.
This is why instead of thinking in terms of choosing a niche, it’s better to think in terms of what sort of person you want to serve.
That being said, there are a few issues with publishing content in multiple niches. Notably…
- You will lose SOME people. If you only ever publish on the same topic, you can be sure everyone will be interested. As soon as you add other content into the mix, at least a small portion of your audience won’t be interested in it – or at least, not interested in hearing it from YOU. They may prefer the same content delivered from someone they deem to be more of an expert in that specific area.
- Google may not rank your site as highly if you publish on many different topics, as they deem you less of an authority in them. This is only an issue if you rely on Google for your traffic.
In my course, The Creator Success System, I recommend creators start out by focusing very niche, so people will start binging all of the content you have available.
However, you can certainly branch out over time, as long as you’re serving the same audience!
Of course, if you aren’t creating content for money or views, it doesn’t really matter, and you should just do whatever brings you the most personal fulfillment.
– James McAllister