One of the most exciting, but also one of the most difficult times when you’re starting business online is choosing a niche.

After all, it’s your niche – the topic you’re building your business around, that has one of the biggest effects on your chances at either succeeding or failing.

The right niche will allow you to build a highly scaleable business in a manner you genuinely enjoy and do well with, while the wrong niche will leave you doomed from the start (I know, because I had this problem for several years in my business career.)

Needless to say, making the right choice is pretty important.

In this article, I’m going to go over an example niche in detail, showing you the exact process I use to determine whether or not a particular niche is right or my students.

In this example, we will be looking at the guitar playing market. [Read more…]