Exit Strategies For Bloggers – Work Less, Earn More

It’s nice to think that we’ll all be here blogging away forever, but the sad reality is that this likely won’t be the case.

Priorities and desires change. Life events spring up that require our attention. Perhaps new entrepreneurial opportunities arise, and will become a better use of your time.

No matter how successful we become, we will all only have 24 hours in a day to dedicate towards those things in life that our important to us.

Therefore, I think it’s important to keep an exit strategy in mind for your business – even if you don’t think you’ll ever end up using it.

Bear in mind this doesn’t mean you have to quit completely – you can begin making your exit slowly and gradually, and you never have to go all the way.

However, unless you want to keep working this same amount until you die, you’ve got to prepare for it.

Let’s look over our options. 

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Turn Every Email Subscriber Into A Buyer With One Change

Have you ever heard the old adage, “It’s easier to sell again to an existing customer than it is to generate a new customer?”

It’s absolutely true, particularly if you know what you’re doing.

Here’s the problem. Most people don’t.

If you’ve taken my email marketing course, you’ve learned all about the importance of segmenting your email list – breaking it down into smaller, more targeted sub-segments that allow you to tailor promotions to specific people.

For most people, this is unfortunately often limited to two lists – a buyers list, and a non-buyers list.

And hey, this can work well. If you have a clear path that you want people to take, you can set up a system with your email marketing service to move people towards a given set of actions, moving them deeper and deeper into a sales funnel until hopefully you land a few big ticket sales.

However, if you truly want to maximize your income, you must pursue every single person on your list with the belief that you can get them to buy every single product that you offer.

In order for that to happen, you have to get very personalized, and very organized.

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Your Power Base – Why You Need It, How To Build It, And How To Use It

Every entrepreneur has something called a power base.

Your power base is very similar to your network, but it’s a bit more refined – your power base is those people that you’ve connected with so well, that they will take a given action to support you if you request them to do so.

You can think of them kind of like your inner circle – the people willing to go above and beyond. They are those that not only know you, but help lift you up.

These are the people you can turn to when you need a favor. When you need help. Advice. Guidance. Every business owner needs a power base to fall back on, to leverage, and to propel themselves forward.

To become more effective at running your companies, you need to make building your power base one of your largest priorities. Let’s talk about how to build your power base,  and how to make the most out of it for your mutual gain.

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The 7 Rules Of Selling All Bloggers Must Follow

One of the most valuable skills you can learn in life is how to sell – not only sell your products, but yourself and your ideas. Being able to persuade someone to take a given action is extremely powerful, and this should be a skill you are constantly looking to develop.

The truth is, you are selling yourself every day. When you talk to someone, you are selling your brand. When you give someone an opinion, you are selling that idea to them. Whether you know it or not, almost every interaction you have with other people is a sale in some way.

As bloggers and as entrepreneurs, there are certain things we can do to sell more effectively. This article is going to lay out 7 rules you must follow to build up your inner salesperson, make more money through your blog, and close more deals – particularly if you are selling mid to high ticket offers.

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An Open Letter To Udemy

Dear Udemy,

You probably don’t know me that well. With only 5,000 students and 6 courses, I’m only a small fish in a big pond compared to some of the other instructors out there. However, despite how much you claim to value every instructor on your platform, we have had no say in the interesting string of changes you’ve chosen to force upon us this past year.

I have been able to grit my teeth and adapt when changes started occurring, understanding this was your platform and that our interests were aligned. Unfortunately however, the recent string of changes has led me to believe that Udemy’s new motto is “if it’s not broken, then break it!”

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Udemy vs. Self-Hosting – What’s Best For Your Online Course?

You’ve put a lot of time into creating your online course. You’ve wrote the scripts, shot the video, handled the editing, and you’re ready to publish.

But wait – what are all of these different marketplaces? Should you sell your course on Udemy? What about Skillshare? ULearning, LinkedIn Learning, Teachable?

Should you go wide and get your course on all of these websites? Or should you keep it close and sell your course through your own website instead?

The truth is that there are a lot of options, and the option that’s best for you is going to depend on your own goals as an instructor, marketer, and entrepreneur. Let us explore several different strategies that the top instructors are currently using to maximize their revenue, so you can identify and choose whichever strategy fits your goals the best. 

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