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Every action you take in business either costs you money, or it costs you time.
As entrepreneurs, it goes without saying that we very well may be low on both of these. From the new business owner working a full-time job on top of running their business, to the cash-strapped company that can’t afford to make that extra hire, we are often spread extremely thin without much to show for it.
Unfortunately, unless we change the way that we approach business, it is easy to stay stuck in this trap forever.