When choosing a niche or simply measuring your business progress, it’s easy to focus on your total audience size.
We all want to have as big of an audience as possible. We see websites with hundreds of thousands or even millions of visitors and think,
“Why couldn’t that be me? What am I doing wrong? My content is a lot better then theirs, and look how successful they are!”
This is a dangerous way to think, and can set you up for the wrong targets.
The reality is, it is possible to make 10x the income with an audience a fraction of the size, and it’s dependent on several different factors.
Let’s look over some of these now, and prove that audience size – for the most part, doesn’t matter when it comes to online business success.