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How many email subscribers do you need to make money? This is a question that I get asked quite frequently, and unfortunately it doesn’t always have a straightforward answer.

While I won’t be able to give you an exact number to strive for, I’d like to point out some variables that can affect your earnings per subscriber, and try to help you come up with an accurate target for yourself. Because while it is certainly possible to make money even with a very small mailing list, it’s also possible to have thousands of subscribers and still not earn very much.

Therefore, anybody that tells you that you need X amount of subscribers to make X amount of money, does not understand what they’re talking about.

To gain a better estimate however, let’s look at a few variables: [Read more…]

Some of you are going to hate me for this.

You’ll think I’ve really screwed up.

You’ll think I’ve finally crossed over to the dark side.

But what actually happened was I finally put a real pop-up on my site. Yes, you read that right. I added a big giant box that pops up in your face and encourages you to sign up for my email newsletter.

And doing so was one of the best decisions I’ve made in a while. I know it’s a controversial subject, so let’s decide. Should you actually use pop-up forms?  [Read more…]

Every marketer has made mistakes. You’ve made mistakes, and I’ve made mistakes. Some of us try to hide it and pretend we’re perfect at everything we do. I’m not that type of person. I don’t hide my mistakes – I embrace them.

Those on my email list know all about my mistakes, including this one. Often, I get to hear their mistakes as well. Together, we learn. We become better. We make progress, and avoid making the same mistakes over again.

Today, I want to share with you one of the biggest mistakes I ever made. A mistake many others are bound to repeat if they are not prepared to avoid it. A mistake that may end up costing you thousands and thousands of dollars as it did for me. [Read more…]