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How many email subscribers do you need to make money? This is a question that I get asked quite frequently, and unfortunately it doesn’t always have a straightforward answer.

While I won’t be able to give you an exact number to strive for, I’d like to point out some variables that can affect your earnings per subscriber, and try to help you come up with an accurate target for yourself. Because while it is certainly possible to make money even with a very small mailing list, it’s also possible to have thousands of subscribers and still not earn very much.

Therefore, anybody that tells you that you need X amount of subscribers to make X amount of money, does not understand what they’re talking about.

To gain a better estimate however, let’s look at a few variables:

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Have you ever heard the old adage, “It’s easier to sell again to an existing customer than it is to generate a new customer?”

It’s absolutely true, particularly if you know what you’re doing.

Here’s the problem. Most people don’t.

If you’ve taken my email marketing course, you’ve learned all about the importance of segmenting your email list – breaking it down into smaller, more targeted sub-segments that allow you to tailor promotions to specific people.

For most people, this is unfortunately often limited to two lists – a buyers list, and a non-buyers list.

And hey, this can work well. If you have a clear path that you want people to take, you can set up a system with your email marketing service to move people towards a given set of actions, moving them deeper and deeper into a sales funnel until hopefully you land a few big ticket sales.

However, if you truly want to maximize your income, you must pursue every single person on your list with the belief that you can get them to buy every single product that you offer.

In order for that to happen, you have to get very personalized, and very organized.

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When it comes to choosing an email marketing service for your business, it almost always comes down to two choices:

“Should I sign up to Aweber or GetResponse?”

The truth is that very few if any other companies come close at all to the extensive number of features and fantastic functionality that these two companies provide with their email marketing services.

However, we all want to get the best bang for our buck, and when it comes to something as important as our email lists, we want to make sure the choice we make is the right one for us. And when two companies are both so fantastic, making that choice can be hard.

In this article, I’d like to explain some of the differences between Aweber and GetResponse, and help you decide which email marketing service is the best choice for you and your business.

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Some of you are going to hate me for this.

You’ll think I’ve really screwed up.

You’ll think I’ve finally crossed over to the dark side.

But what actually happened was I finally put a real pop-up on my site. Yes, you read that right. I added a big giant box that pops up in your face and encourages you to sign up for my email newsletter.

And doing so was one of the best decisions I’ve made in a while. I know it’s a controversial subject, so let’s decide. Should you actually use pop-up forms? 

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Every marketer has made mistakes. You’ve made mistakes, and I’ve made mistakes. Some of us try to hide it and pretend we’re perfect at everything we do. I’m not that type of person. I don’t hide my mistakes – I embrace them.

Those on my email list know all about my mistakes, including this one. Often, I get to hear their mistakes as well. Together, we learn. We become better. We make progress, and avoid making the same mistakes over again.

Today, I want to share with you one of the biggest mistakes I ever made. A mistake many others are bound to repeat if they are not prepared to avoid it. A mistake that may end up costing you thousands and thousands of dollars as it did for me.

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